Shell

Revenue

$305.1 billion (2017)

Employees

92,000 (2017)

Founded

1890



Overview:
Royal Dutch Shell plc, commonly known as Shell, is a British-Dutch oil and gas company headquartered in the Netherlands and incorporated in the United Kingdom. It is one of the six oil and gas 'supermajors' and the sixth-largest company in the world measured by 2016 revenues (and the largest based in Europe). Shell was first in the 2013 Fortune Global 500 list of the world's largest companies; in that year its revenues were equivalent to 84% of the Netherlands' $556 billion GDP.

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Industries:
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Industrials



Similar firms (based on pattern co-occurrence):
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2 shared patterns
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2 shared patterns
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2 shared patterns
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2 shared patterns
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2 shared patterns
Business Model Patterns:

Cross Selling

How they do it: Royal Dutch Shell gas stations began selling items unrelated to petrol already in the 1930s. For instance, food and beverages, magazines, household goods etc. This leveraged the network of existing infrastructure to cross-sell a wide array of various products to the same customer base.

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Customer Loyalty

How they do it: Shell started a loyalty program for its customers called Fuel Rewards®. Members earn 5¢/gallon for every $25 spent inside participating Shell stations.

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Franchising

How they do it: In the United States, Shell has a network of strategically-located local service stations, offering convenience retailing as well as a variety of fuel products. Shell offers franchise opportunities for suitable candidates. Successful applicants are required to have at least 10 percent unencumbered cash of the total capital required for investment.

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