SlideShare Business Model | Business Model Navigator

Overview:

SlideShare (today LinkedIn SlideShare) is a hosting service for professional content including presentations, infographics, documents, and videos. Users can upload files privately or publicly in PowerPoint, Word, PDF, or OpenDocument format. Content can then be viewed on the site itself, on hand held devices or embedded on other sites. Launched on October 4, 2006, the website is considered to be similar to YouTube, but for slideshows. It was acquired by LinkedIn in 2012. The website was originally meant to be used for businesses to share slides among employees more easily, but it also has expanded to become a host of a large number of slides that are uploaded merely to entertain. Although the website is primarily a slide hosting service, it also supports documents, PDFs, videos and webinars. SlideShare also provides users the ability to rate, comment on, and share the uploaded content.

Industries:

Information Technology

Services

Similar firms (based on pattern co-occurrence):

2 shared patterns

3 shared patterns

2 shared patterns

3 shared patterns

4 shared patterns

2 shared patterns

3 shared patterns

2 shared patterns

3 shared patterns

2 shared patterns

Business Model Patterns:

Freemium

How they do it: After being acquired by LinkedIn in 2012, Slideshare transit ioned from a Freemium to a Free model. In the Freemium model, advertisements were shown, with the option of users to subscribe to different tiers of PRO accounts for a monthly fee of $19 or $49.

Hidden Revenue

How they do it: SlideShare was acquired by LinkedIn in 2012. It then started to offer advertisers the opportunity to run Content Ads, which enabled them to reach a targeted audience of professionals on LinkedIn.

Leverage Customer Data

How they do it: SlideShare was acquired by LinkedIn in 2012. It is now an part of LinkedIn’s suite of services, linking data from former SlideShare users with LinkedIn’s database.

Peer-to-peer

How they do it: SlideShare offers a peer-to-peer platform where users can upload their presentations and provide feedback.

Learn from this company and apply the same patterns to create your own successful business model!

Start the ideation