Starbucks

Revenue

$22.387 billion (2017)

Employees

238,000 (2016)

Founded

1971



Overview:
Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. As of 2018, the company operates 28,218 locations worldwide. Starbucks is considered the main representative of 'second wave coffee', initially distinguishing itself from other coffee-serving venues in the US by taste, quality, and customer experience while popularizing darkly roasted coffee. Since the 2000s, third wave coffee makers have targeted quality-minded coffee drinkers with hand-made coffee based on lighter roasts, while Starbucks nowadays uses automated espresso machines for efficiency and safety reasons.

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Industries:
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Retail



Similar firms (based on pattern co-occurrence):
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2 shared patterns
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3 shared patterns
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3 shared patterns
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3 shared patterns
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3 shared patterns
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3 shared patterns
Business Model Patterns:

Cross Selling

How they do it: In a Starbucks, customers may find a selection of conventional food and beverage options (e.g. coffee, pastries). Starbucks cross-sells a host of other products via its stores: For instance, coffee mugs or other merchandise.

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Customer Loyalty

How they do it: Starbucks Rewards is often regarded as one of the best retail loyalty programs in existence. Every $1 spent in a Starbucks will credit 2 ”Stars” to a member’s account, which the users subsequently are able to redeem for free food or beverages.

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Direct Selling

How they do it: Starbucks does not offer and franchising opportunities and only operates its own stores. Via its retail locations, it sells directly to customers, resulting in higher margins for the company.

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Experience Selling

How they do it: Starbucks’ thousands of stores worldwide provide a range of food and beverages, including coffee, pastries, snacks, teas, sandwiches and pre-packaged food items. In addition, Starbucks offers a range of features, products and services that together make for the unique Starbucks experience (e.g. WiFi, relaxing music, a cozy atmosphere and comfortable furniture).

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