Subway

Founded

1965



Overview:
Subway is an American privately held fast food restaurant franchise that primarily sells submarine sandwiches (subs) and salads. Subway is one of the fastest-growing franchises in the world and, as of June 2017, has approximately 45,000 stores located in more than 100 countries. More than half of the stores are located in the United States. It is the largest single-brand restaurant chain, and the largest restaurant operator, in the world.

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Industries:
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Retail



Similar firms (based on pattern co-occurrence):
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2 shared patterns
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2 shared patterns
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2 shared patterns
Business Model Patterns:

Franchising

How they do it: Subway is one of the fastest-growing franchises in the world and, as of June 2017, has approximately 45,000 stores located in more than 100 countries. More than half of the stores are located in the United States. Subway collects recurring royalty fees and an upfront franchise fee from independent store operators.

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Mass Customization

How they do it: Subway uses the advertising slogan ”Eat Fresh”, and focuses on how its sandwiches were made from freshly baked bread and fresh ingredients, in front of customers to their exact specifications and likings, by employees which Subway calls ”Subway Sandwich Artists”.

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Self-service

How they do it: As part of a 2018 effort to redesign its stores, Subway introduced self-service ordering kiosks in select locations. These enable customers to order their sandwich via a touchscreen on a kiosk located in the store.

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