Tchibo
Employees
12,500 (2016)
Founded
1949
Employees
12,500 (2016)
Founded
1949
Cross Selling
How they do it: In its stores, Tchibo offers customers not only coffee-related products, but other products and services, ranging from consumer goods to household appliances and travel insurance. Thereby, additional revenues are generated with few changes to the infrastructure.
Shop-in-shop
How they do it: Many of Tchibo’s stores are in fact smaller stores within other stores, such as supermarkets or retailers. In these Shop-in-Shop relationships, both parties benefit from additional revenue or cost savings potentials.
Learn from this company and apply the same patterns to create your own successful business model!