How they do it: Napster was a pioneer in the are of digitizing music in form of the MP3 format. Its intial platform allowed its users to share those MP3s. Although the service was shut down due to copyright violations, a lot of digital music services emerged afterwards building on the success of Napster.
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How they do it: To combine their no frills business model with courses such as yoga or spinning, McFit introduced virtual fitness courses. These are pre-recorded videos of personal instructors which are displayed on a large screen. The courses are available 24/7 and can be used flexibly by the members.
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How they do it: Amazon’s first product category was books. The value proposition of having an online book store is the possibility to offer the customer a greater choice than any book store.
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How they do it: For consumers, Dropbox made owning a local, physical harddrive for file storage and backup obsolete. The data storage capacity offered by Dropbox’s Cloud replaces the traditional paradigm of saving files on a system in customer’s offices or homes.
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How they do it: Nintendo was one of the pioneers digitizing gaming experience and making multi-player gaming possible on a Nintendo device or TV screen. This allowed the company to introduce a completely new form of gaming experience, vastly different from traditional, offline games.
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