How they do it: Nintendo was one of the pioneers digitizing gaming experience and making multi-player gaming possible on a Nintendo device or TV screen. This allowed the company to introduce a completely new form of gaming experience, vastly different from traditional, offline games.
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How they do it: LinkedIn brought the possibility to network and search for relevant industry contacts to the internet. Through the LinkedIn network, users can communicate with potential business partners and identify new leads for collaborations, sales and recruiting. This allows reaching-out beyond your immediate physical reach or relying on trade fairs to meet potential new business partners.
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How they do it: Payback’s multi-brand loyalty and couponing program is a digital loyalty program. Customers can access coupons and rewards online from their computer or smartphone.
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How they do it: Salesforce digitizes a considerable degree of customer interactions and makes them accessible for data processing and analysis on its platform. Thereby, Salesforce’s customers can stay on top of their own customer’s needs in an unprecedented way.
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How they do it: To combine their no frills business model with courses such as yoga or spinning, McFit introduced virtual fitness courses. These are pre-recorded videos of personal instructors which are displayed on a large screen. The courses are available 24/7 and can be used flexibly by the members.
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