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Digitization 11#
This pattern relies on the ability to turn existing products or services into digital variants, and thus offer advantages over tangible products, e.g., easier and faster distribution. Ideally, the digitization of a product or service is realized without harnessing the value proposition which is offered to the customer. In other words: efficiency and multiplication by means of digitization does not reduce the perceived customer value.
Examples: Iconic Cases
How they do it: To combine their no frills business model with courses such as yoga or spinning, McFit introduced virtual fitness courses. These are pre-recorded videos of personal instructors which are displayed on a large screen. The courses are available 24/7 and can be used flexibly by the members.
Learn more about McFit →
How they do it: Payback’s multi-brand loyalty and couponing program is a digital loyalty program. Customers can access coupons and rewards online from their computer or smartphone.
Learn more about Payback →
How they do it: Brainpool founded an online comedy video on-demand-platfrom called ”MySpass” solely distributing its content online financed through advertising. The content is partly content from TV made available online or exclusive additional content.
Learn more about Brainpool →
How they do it: Amazon’s first product category was books. The value proposition of having an online book store is the possibility to offer the customer a greater choice than any book store.
Learn more about Amazon Store →
How they do it: Cewe digitized the process of creating and ordering individualized products, utilizing your own fotos. Through their website, customers can create their products remotely at anytime and have them shipped to their home.
Learn more about CEWE Color →
Below, the top industries for the pattern "Digitization" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 22 firms using this pattern.
Top Industries
Services
58% of firms using pattern
58% of firms using pattern
Entertainment
50% of firms using pattern
50% of firms using pattern
Information Technology
39% of firms using pattern
39% of firms using pattern
All Industries
Below, the pattern "Digitization" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
Two-sided Market
7 pattern co-occurrences
7 pattern co-occurrences
Leverage Customer Data
6 pattern co-occurrences
6 pattern co-occurrences
Long Tail
5 pattern co-occurrences
5 pattern co-occurrences