How they do it: Napster was a pioneer in the are of digitizing music in form of the MP3 format. Its intial platform allowed its users to share those MP3s. Although the service was shut down due to copyright violations, a lot of digital music services emerged afterwards building on the success of Napster.
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How they do it: LinkedIn brought the possibility to network and search for relevant industry contacts to the internet. Through the LinkedIn network, users can communicate with potential business partners and identify new leads for collaborations, sales and recruiting. This allows reaching-out beyond your immediate physical reach or relying on trade fairs to meet potential new business partners.
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How they do it: Payback’s multi-brand loyalty and couponing program is a digital loyalty program. Customers can access coupons and rewards online from their computer or smartphone.
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How they do it: Facebook digitized a lot of processes around social interaction ranging from communication to sharing photos and organizing in interest groups.
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How they do it: Brainpool founded an online comedy video on-demand-platfrom called ”MySpass” solely distributing its content online financed through advertising. The content is partly content from TV made available online or exclusive additional content.
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