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Digitization 11#
This pattern relies on the ability to turn existing products or services into digital variants, and thus offer advantages over tangible products, e.g., easier and faster distribution. Ideally, the digitization of a product or service is realized without harnessing the value proposition which is offered to the customer. In other words: efficiency and multiplication by means of digitization does not reduce the perceived customer value.
Apply this pattern to your own business and create your next innovative business model!
Examples: Iconic Cases
How they do it: Napster was a pioneer in the are of digitizing music in form of the MP3 format. Its intial platform allowed its users to share those MP3s. Although the service was shut down due to copyright violations, a lot of digital music services emerged afterwards building on the success of Napster.
Learn more about Napster →
How they do it: LinkedIn brought the possibility to network and search for relevant industry contacts to the internet. Through the LinkedIn network, users can communicate with potential business partners and identify new leads for collaborations, sales and recruiting. This allows reaching-out beyond your immediate physical reach or relying on trade fairs to meet potential new business partners.
Learn more about LinkedIn →
How they do it: Payback’s multi-brand loyalty and couponing program is a digital loyalty program. Customers can access coupons and rewards online from their computer or smartphone.
Learn more about Payback →
How they do it: Facebook digitized a lot of processes around social interaction ranging from communication to sharing photos and organizing in interest groups.
Learn more about Facebook →
How they do it: Brainpool founded an online comedy video on-demand-platfrom called ”MySpass” solely distributing its content online financed through advertising. The content is partly content from TV made available online or exclusive additional content.
Learn more about Brainpool →
Below, the top industries for the pattern "Digitization" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 22 firms using this pattern.
Top Industries
Entertainment
40% of firms using pattern
40% of firms using pattern
Services
32% of firms using pattern
32% of firms using pattern
Information Technology
29% of firms using pattern
29% of firms using pattern
All Industries
Below, the pattern "Digitization" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
Two-sided Market
7 pattern co-occurrences
7 pattern co-occurrences
Leverage Customer Data
6 pattern co-occurrences
6 pattern co-occurrences
Long Tail
5 pattern co-occurrences
5 pattern co-occurrences