How they do it: Lufthansa sells its products and services through 3rd parties such as travel agencies but also offers its customers a direct way to book. All flights can be booked on their website or via their phone hotline.
Learn more about Lufthansa →
How they do it: Nike operates brand stores in Flagship locations to present their latest products. These stores help the company shape the brand image directly and design an experience around their products. The stores also have special offers of customization of products.
Learn more about Nike →
How they do it: American Airlines sells a large portion of their tickets directly through their own website channel instead of 3rd party travel agencies. This allows them to cash in the retail margin on their own.
Learn more about American Airlines →
How they do it: Swatch operates its own stores worldwide. They also sell directly via their website, Swatch.com.
Learn more about Swatch →
How they do it: IKEA’s products are only available in their physical stores and on their website. The stores are standardized in terms of offering and design. The inventory in the stores, in the catalogue and on the website are identical.
Learn more about IKEA →