How they do it: After seeing the success from opening a first concept store in Paris, Nespresso today has more than 700 boutiques selling Nespresso coffee machines, the coffee capsules as well as accessories. In addition, customers can try new flavours in the store.
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How they do it: Dollar Shave Club only sells through its website, eliminating vendor margins, allowing to bring cost savings directly to the customer.
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How they do it: Nike operates brand stores in Flagship locations to present their latest products. These stores help the company shape the brand image directly and design an experience around their products. The stores also have special offers of customization of products.
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How they do it: American Airlines sells a large portion of their tickets directly through their own website channel instead of 3rd party travel agencies. This allows them to cash in the retail margin on their own.
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How they do it: Lego has a network of brand stores, selling only Lego products and accessories. These are usually placed in popular locations and include exhibition of complicated Lego construction consisting of thousands of individual Lego parts.
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