How they do it: Swatch operates its own stores worldwide. They also sell directly via their website, Swatch.com.
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How they do it: Starbucks does not offer and franchising opportunities and only operates its own stores. Via its retail locations, it sells directly to customers, resulting in higher margins for the company.
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How they do it: Lego has a network of brand stores, selling only Lego products and accessories. These are usually placed in popular locations and include exhibition of complicated Lego construction consisting of thousands of individual Lego parts.
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How they do it: IKEA’s products are only available in their physical stores and on their website. The stores are standardized in terms of offering and design. The inventory in the stores, in the catalogue and on the website are identical.
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How they do it: Harley Davidson has a range of brand store’s selling both its motorcycles as well as its brand merchandise. In addition it also has stores that focus exclusively on the brand and merchandise in popular locations such as malls and airports.
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