How they do it: H&M’s products are exclusively distributed through its chain of retail stores, catalogues and online store. This allows the company to have full control over their value chain and profit from earning the full retail margin.
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How they do it: Hilti’s direct sales model gives every customer a dedicated account manager. This not only allows the account manager to service and sell Hilti’s products fitted to the customer’s needs but also give the customer a one-stop purchasing experience. Hilti’s account managers are trained and visit its customers on site to support in all necessary steps to ensure a perfect product experience.
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How they do it: IKEA’s products are only available in their physical stores and on their website. The stores are standardized in terms of offering and design. The inventory in the stores, in the catalogue and on the website are identical.
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How they do it: Customers are able to book flight fares directly at the official Ryanair website. The website was launched in 2000, and within a year accounted for three quarters of total sales. Today, 99% of sales occur on the Ryanair website.
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How they do it: Swatch operates its own stores worldwide. They also sell directly via their website, Swatch.com.
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