How they do it: Dollar Shave Club only sells through its website, eliminating vendor margins, allowing to bring cost savings directly to the customer.
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How they do it: Carnegie steel and its affiliated companies pioneered steel technology by directly supplying large scale construction projects (e.g. Eads Bay Bridge) in the 1890s, an important proof-of-concept for steel technology.
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How they do it: After seeing the success from opening a first concept store in Paris, Nespresso today has more than 700 boutiques selling Nespresso coffee machines, the coffee capsules as well as accessories. In addition, customers can try new flavours in the store.
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How they do it: H&M’s products are exclusively distributed through its chain of retail stores, catalogues and online store. This allows the company to have full control over their value chain and profit from earning the full retail margin.
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How they do it: American Express markets its credit cards directly to end customers with targeted advertisement at events, in publications or also direct via mail.
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