How they do it: Harley Davidson has a range of brand store’s selling both its motorcycles as well as its brand merchandise. In addition it also has stores that focus exclusively on the brand and merchandise in popular locations such as malls and airports.
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How they do it: Swatch operates its own stores worldwide. They also sell directly via their website, Swatch.com.
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How they do it: Lufthansa sells its products and services through 3rd parties such as travel agencies but also offers its customers a direct way to book. All flights can be booked on their website or via their phone hotline.
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How they do it: American Airlines sells a large portion of their tickets directly through their own website channel instead of 3rd party travel agencies. This allows them to cash in the retail margin on their own.
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How they do it: Carnegie steel and its affiliated companies pioneered steel technology by directly supplying large scale construction projects (e.g. Eads Bay Bridge) in the 1890s, an important proof-of-concept for steel technology.
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