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E-commerce 13#

Traditional products or services are delivered through online channels only, thus removing costs associated with running a physical branch infrastructure. Customers benefit from higher availability and convenience, while the company is able to integrate its sales and distribution with other internal processes.


Apply this pattern to your own business and create your next innovative business model!

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Examples: Iconic Cases

How they do it: In 2017, the home improvement retailer generated about $6 billion via its E-Commerce store. It developed its successful online platform in-house.
Learn more about The Home Depot →

How they do it: Amazon’s online store lets customers order all products directly to their home. By eliminating physical stores, Amazon can optimize their supply chain for home shipping and save both expensive retail space as well as in-person sales personnel.
Learn more about Amazon Store →

How they do it: Dell offers its personal computers and accesoires directly on their website, ready to be configured individually and shipped to the customer’s location.
Learn more about Dell →

How they do it: Nespresso started selling its capsules exclusively online before opening their first brand store. Today, Nespresso customers can choose from a broad range of coffee flavours. In addition, club members have the oppotunity to get special benefits and discounts online.
Learn more about Nestlé Nespresso →

How they do it: In 2018, 23 after its founding, eBay still ranks as one of the top 5 e-commerce websites worldwide. Sellers are able to list their products for a small fee or even for free, while buyers can discover product listings, and bid on or purchase products. eBay facilitates discovery and payments via its platform.
Learn more about eBay →



Apply this pattern to your own business and create your next innovative business model!

Start the ideation