E-commerce 13#
Traditional products or services are delivered through online channels only, thus removing costs associated with running a physical branch infrastructure. Customers benefit from higher availability and convenience, while the company is able to integrate its sales and distribution with other internal processes.
Examples: Iconic Cases
How they do it: Nespresso started selling its capsules exclusively online before opening their first brand store. Today, Nespresso customers can choose from a broad range of coffee flavours. In addition, club members have the oppotunity to get special benefits and discounts online.
Learn more about Nestlé Nespresso →
How they do it: The Amazon Kindle e-reader can only bought online through Amazon.com. Same goes for the media and books that can be purchased in the Amazon Kindle shop.
Learn more about Amazon Kindle →
How they do it: Freitag’s online store allows the company to present a wider range of products, which go beyond the offering in the physical stores. In addition, the website provides more information about the manufacturing and sourcing process of the company’s products. This allows them to add a wider customer experience to their products and subsequently also a higher price.
Learn more about Freitag lab.ag →
How they do it: Nike’s online store has the latest collections and lets the customers order directly from and to their home. In addition, customers can customize their Nike products online.
Learn more about Nike →
How they do it: Blacksock’s subscriptions are purely available online, eliminating the need for physical stores and in-store sales associates.
Learn more about Blacksocks →
Below, the top industries for the pattern "E-commerce" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Top Industries
64% of firms using pattern
52% of firms using pattern
17% of firms using pattern
All Industries
Below, the pattern "E-commerce" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
9 pattern co-occurrences
5 pattern co-occurrences
5 pattern co-occurrences