How they do it: The company primarily sells eyewear online and through its New York City headquarters. It also maintains a number of showrooms in boutiques elsewhere in the United States. Warby Parker’s ”Home-Try-On program” allows customers to choose five frames from the website, which they receive to try on at home for five days, free of charge. Customers can also upload a photo and try on frames virtually.
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How they do it: Amazon’s online store lets customers order all products directly to their home. By eliminating physical stores, Amazon can optimize their supply chain for home shipping and save both expensive retail space as well as in-person sales personnel.
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How they do it: In 2017, the home improvement retailer generated about $6 billion via its E-Commerce store. It developed its successful online platform in-house.
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How they do it: Flyeralarm started out selling exclusively online, collecting orders in a standardized way. This allowed them to grow without big infrastructure investments into stores and in-person sales associates.
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How they do it: Nintendo sells its game consoles, games as well as accessories via their online store. In addition games can be downloaded directly from the interface of the console only requiring a registered account and an internet connection. This channel allows Nintendo to avoid any distribution or physical production costs.
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