How they do it: The company primarily sells eyewear online and through its New York City headquarters. It also maintains a number of showrooms in boutiques elsewhere in the United States. Warby Parker’s ”Home-Try-On program” allows customers to choose five frames from the website, which they receive to try on at home for five days, free of charge. Customers can also upload a photo and try on frames virtually.
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How they do it: Nintendo sells its game consoles, games as well as accessories via their online store. In addition games can be downloaded directly from the interface of the console only requiring a registered account and an internet connection. This channel allows Nintendo to avoid any distribution or physical production costs.
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How they do it: Nespresso started selling its capsules exclusively online before opening their first brand store. Today, Nespresso customers can choose from a broad range of coffee flavours. In addition, club members have the oppotunity to get special benefits and discounts online.
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How they do it: Dollar Shave Club is only availabe online through its website, eliminating the need for physical stores, in-person sales staff and paying vendor margins.
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How they do it: Blacksock’s subscriptions are purely available online, eliminating the need for physical stores and in-store sales associates.
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