How they do it: Freitag’s online store allows the company to present a wider range of products, which go beyond the offering in the physical stores. In addition, the website provides more information about the manufacturing and sourcing process of the company’s products. This allows them to add a wider customer experience to their products and subsequently also a higher price.
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How they do it: Next to its physical stores, the company offers a holistic variety of its products in its online store allowing customers to directly order from and to their homes. As the offering in its physical stores and its online store is the same, customers can also use the online store to shop products in sizes that are sold out in the physical store.
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How they do it: CDnow, Inc. operated an online shopping website that sold compact discs and music-related products. For instance, customers could order music CD’s via their E-Commerce store, which were then delivered via mail.
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How they do it: Google sells all its products in its online store. This comprises product categories such as phones, home & entertainment, laptops, VR, and accesoires.
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How they do it: Nintendo sells its game consoles, games as well as accessories via their online store. In addition games can be downloaded directly from the interface of the console only requiring a registered account and an internet connection. This channel allows Nintendo to avoid any distribution or physical production costs.
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