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E-commerce 13#

Traditional products or services are delivered through online channels only, thus removing costs associated with running a physical branch infrastructure. Customers benefit from higher availability and convenience, while the company is able to integrate its sales and distribution with other internal processes.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: Best Buy offers all its products online, offering customers to get the products shipped directly through their home or organize an in-store pick up. This allows custoemrs to also buy products which might be sold out in their closest store as well as to shop during closing hours of the physical stores.
Learn more about Best Buy →

How they do it: In 2018, 23 after its founding, eBay still ranks as one of the top 5 e-commerce websites worldwide. Sellers are able to list their products for a small fee or even for free, while buyers can discover product listings, and bid on or purchase products. eBay facilitates discovery and payments via its platform.
Learn more about eBay →

How they do it: Nintendo sells its game consoles, games as well as accessories via their online store. In addition games can be downloaded directly from the interface of the console only requiring a registered account and an internet connection. This channel allows Nintendo to avoid any distribution or physical production costs.
Learn more about Nintendo →

How they do it: The Swiss Federal Railways (SBB) are pioneers in e-commerce selling of railway fares via the website or their mobile app. SBB has been pushing their program for new digital offers (SBB Digital) and promoting new digital service ideas for their customers.
Learn more about SBB →

How they do it: The Amazon Kindle e-reader can only bought online through Amazon.com. Same goes for the media and books that can be purchased in the Amazon Kindle shop.
Learn more about Amazon Kindle →



Apply this pattern to your own business and create your next innovative business model!