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E-commerce 13#

Traditional products or services are delivered through online channels only, thus removing costs associated with running a physical branch infrastructure. Customers benefit from higher availability and convenience, while the company is able to integrate its sales and distribution with other internal processes.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: Dollar Shave Club is only availabe online through its website, eliminating the need for physical stores, in-person sales staff and paying vendor margins.
Learn more about Dollar Shave Club →

How they do it: Nike’s online store has the latest collections and lets the customers order directly from and to their home. In addition, customers can customize their Nike products online.
Learn more about Nike →

How they do it: Swatch sells directly via their website, Swatch.com, and in its retail stores.
Learn more about Swatch →

How they do it: Nintendo sells its game consoles, games as well as accessories via their online store. In addition games can be downloaded directly from the interface of the console only requiring a registered account and an internet connection. This channel allows Nintendo to avoid any distribution or physical production costs.
Learn more about Nintendo →

How they do it: Blacksock’s subscriptions are purely available online, eliminating the need for physical stores and in-store sales associates.
Learn more about Blacksocks →



Apply this pattern to your own business and create your next innovative business model!