← Back to Network View

Card image cap
E-commerce 13#

Traditional products or services are delivered through online channels only, thus removing costs associated with running a physical branch infrastructure. Customers benefit from higher availability and convenience, while the company is able to integrate its sales and distribution with other internal processes.


Apply this pattern to your own business and create your next innovative business model!

Start the ideation

Examples: Iconic Cases

How they do it: Abril, a consortium of 29 small textile companies in Costa Rica, shared their marketing and communication resources, enabling the consortium to split the costs of an effective marketing and branding campaign. They used E-Commerce to deliver their products via an online channel
Learn more about Abril →

How they do it: Blacksock’s subscriptions are purely available online, eliminating the need for physical stores and in-store sales associates.
Learn more about Blacksocks →

How they do it: In their online shop, Denner allows customers to view store inventory and to create a “shopping list”. In addition, their wine selection can be ordered and shipped to your home from the online shop.
Learn more about Denner →

How they do it: Dollar Shave Club is only availabe online through its website, eliminating the need for physical stores, in-person sales staff and paying vendor margins.
Learn more about Dollar Shave Club →

How they do it: The Lego Digital Designer software enabled every user to desing their individually customized Lego set from their home. Although the software itself was free, it was possible to buy the set over the online store on shop.LEGO.com, with the piece quantity determining the price.
Learn more about Lego Factory →



Apply this pattern to your own business and create your next innovative business model!

Start the ideation