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E-commerce 13#

Traditional products or services are delivered through online channels only, thus removing costs associated with running a physical branch infrastructure. Customers benefit from higher availability and convenience, while the company is able to integrate its sales and distribution with other internal processes.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: Flyeralarm started out selling exclusively online, collecting orders in a standardized way. This allowed them to grow without big infrastructure investments into stores and in-person sales associates.
Learn more about Flyeralarm →

How they do it: Next to its physical stores, the company offers a holistic variety of its products in its online store allowing customers to directly order from and to their homes. As the offering in its physical stores and its online store is the same, customers can also use the online store to shop products in sizes that are sold out in the physical store.
Learn more about H&M →

How they do it: Dollar Shave Club is only availabe online through its website, eliminating the need for physical stores, in-person sales staff and paying vendor margins.
Learn more about Dollar Shave Club →

How they do it: Google sells all its products in its online store. This comprises product categories such as phones, home & entertainment, laptops, VR, and accesoires.
Learn more about Google →

How they do it: Nintendo sells its game consoles, games as well as accessories via their online store. In addition games can be downloaded directly from the interface of the console only requiring a registered account and an internet connection. This channel allows Nintendo to avoid any distribution or physical production costs.
Learn more about Nintendo →



Apply this pattern to your own business and create your next innovative business model!