Flat Rate 15#
In this model, a single fixed fee for a product or service is charged, regardless of actual usage or time restrictions on it. The user benefits from a simple cost structure while the company benefits from a constant revenue stream.
Examples: Iconic Cases
How they do it: With the establishment of its music streaming service Apple Music, Apple enables customers to stream an unlimited amount of music for a fixed monthly fee.
Learn more about Apple iPod/iTunes →
How they do it: Netflix’s customers pay a monthly subscription fee, allowing users to consume an unlimited amount of content on the platform.
Learn more about Netflix →
How they do it: On Spotify, users are unable to purchase individual songs or albums. Rather, they gain access to all songs on their platform for a flatrate, monthly fee.
Learn more about Spotify →
How they do it: Already in 2000, Verizon introduced nationwide, flat-rate pricing options for consumers and businesses. Today, Verizon customers can subscribe to an unlimited plan (voice, data and text) for as little as $40 per month.
Learn more about Verizon Communications →
How they do it: The Swiss Federal Railways (SBB) offer a membership service called ”General-Abonnement”. With the GA, customers can travel in Switzerland on all means of transportation in the Swiss public transport network.
Learn more about SBB →
Below, the top industries for the pattern "Flat Rate" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Top Industries
20% of firms using pattern
9% of firms using pattern
8% of firms using pattern
All Industries
Below, the pattern "Flat Rate" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
7 pattern co-occurrences
4 pattern co-occurrences
4 pattern co-occurrences