How they do it: Individual entrepreneurs are able to open their own McDonald restaurant. They are responsible for running their own (or multiple) restaurants but need to adhere to all corporate set standards e.g. purchasing, product offering, and corporate identity.
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How they do it: Marriott allows independent entrepreneurs to open a Marriott brand hotel upon terms and conditions set forth in a franchise agreement. The entrepreneur has to pay initial franchise fees as well as ongoing fees both for central operated infrastructure such as the Marriott booking system as well as fees that are based on the room sales.
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How they do it: Renault maintains a large dealership franchise network worldwide, promoting both its main brand (Renault) as well as sub-brands (e.g. Dacia), for example in the UK and Ireland.
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How they do it: Levi’s allows independent entrepreneurs to open a Levi’s store for them. This is avaivable in strategic markets for Levi’s in which the penetration of the brand is not saturated yet. In addition entrepreneurs have to fulfill several other qualifications in order to be considered as a franchising partner (e.g. experience and capital). When running the store, Levi’s requires an initial franchise, advertising and royalty fees.
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How they do it: In the United States, Shell has a network of strategically-located local service stations, offering convenience retailing as well as a variety of fuel products. Shell offers franchise opportunities for suitable candidates. Successful applicants are required to have at least 10 percent unencumbered cash of the total capital required for investment.
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