How they do it: Spotify is a freemium service; basic features are free with advertisements or limitations, while additional features, such as improved streaming quality and music downloads, are offered via paid subscriptions.
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How they do it: A lot of apps in the Apple AppStore are accessible for free but then only allow using limited features or a trial period for the full version. To have access to the full version permamently, the user has to purchase a premium version.
Learn more about Apple iPhone/AppStore →
How they do it: Regular use of the LinkedIn platform is free and users can use the majority of the functions. However, LinkedIn offers various premium subscriptions allowing users to unlock even more functions or more intense use (e.g. unlimited profile searches).
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How they do it: Amazon is giving away a free 1-month trial for its premium subscription ”kindleunlimited” which allows the customer unlimited access to media such as e-books, magazines and audio books for a flat fee payable every month. This enables customers to test the service and Amazon to upsell the full subscription to users of the free trial.
Learn more about Amazon Kindle →
How they do it: A basic version with limited hosting space is offered to customers for free. However, customers then have the chance to purchase subscriptions for larger amounts of storage space.
Learn more about Dropbox →