From Push-to-pull 19#
This pattern describes the strategy of a company to decentralize and thus add flexibility to the company's processes in order to be more customer focused. To quickly and flexibly respond to new customer needs, any part of the value chain including production or even research and development can be affected.
Examples: Iconic Cases
How they do it: In offering its personalized computers through their direct selling channels, Dell applied a push-to-pull strategy. Concretely, Dell predefines which part of the computer can be configurated individually and then ”pushes” predetermined options/configurations of their product to the customer. The customer then ”pulls” by choosing one of those options and the customized order is then ”pulled” through the supply chain.
Learn more about Dell →
How they do it: Zara employs hundreds of designers and fashion observers world-wide to ensure early recognition of fashion trends and developments. New designs resulting from these scouts may be produced by Zara’s integrated value chain in a mere few weeks.
Learn more about Zara →
How they do it: The Toyota Production System set off demand-driven production, replenishing the inventory on demand so that internal inventories were reduced to a minimum. The introduction of the Toyota Production System obliged the company to reorganise its entire value chain in such a way as to reduce waste and costs, and at the same time maintain a clear customer focus.
Learn more about Toyota →
Below, the top industries for the pattern "From Push-to-pull" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 3 firms using this pattern.
Top Industries
6% of firms using pattern
6% of firms using pattern
2% of firms using pattern
All Industries
Below, the pattern "From Push-to-pull" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
1 pattern co-occurrences
1 pattern co-occurrences
1 pattern co-occurrences