How they do it: Airbnb offers an affiliate program for the acquisition of customers as well as new hosts. Websites who feature an Airbnb listing get a commission for every booking that they drive through their audience. Same goes for affiliates who showcase Airbnb hosting opportunities.
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How they do it: Amazon uses the affiliate model to both promote products of 3rd party vendors as well as their own products through paying promoters who advertise their products. Through individually trackable links, Amazon can track every website visitor to its source and hence has transparency how much sales are driven by affiliates.
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How they do it: By cooperating with 3rd party businesses, American Express can actively drive customers to spent money with them, e.g. through giving an increased amount of loyalty reward points for certain partners.
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How they do it: CDNow was a pioneer in the affiliate program space. The concept of CDNow’s BuyWeb program was that sites could join their program, link to their content and earn a commission from any purchases made from their site. Such commissions could be paid out via check or as compensation to purchase products through their site.
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How they do it: In 2014, Spotify discontinued its affiliate program. It allowed users to refer their friends to the service. After five of their friends signed up to Spotify, the referring user received a free month of Spotify.
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