How they do it: By cooperating with 3rd party businesses, American Express can actively drive customers to spent money with them, e.g. through giving an increased amount of loyalty reward points for certain partners.
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How they do it: CDNow was a pioneer in the affiliate program space. The concept of CDNow’s BuyWeb program was that sites could join their program, link to their content and earn a commission from any purchases made from their site. Such commissions could be paid out via check or as compensation to purchase products through their site.
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How they do it: In 2014, Spotify discontinued its affiliate program. It allowed users to refer their friends to the service. After five of their friends signed up to Spotify, the referring user received a free month of Spotify.
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How they do it: Marriott offers an affiliate program, allowing certified affiliates to earn money from every stay or vacation package which is booked through their website. Affiliates can be for example travel blogs. As an affiliate one also gets access to special offers as well as support from the Marriott Affiliate team which helps you to market your online offering.
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How they do it: Airbnb offers an affiliate program for the acquisition of customers as well as new hosts. Websites who feature an Airbnb listing get a commission for every booking that they drive through their audience. Same goes for affiliates who showcase Airbnb hosting opportunities.
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