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Affiliation 2#
The focus lies in supporting others to successfully sell products and directly benefit from successful transactions. Affiliates usually profit from some kind of pay-per-sale or pay-per-display compensation. The company, on the other hand, is able to gain access to a more diverse potential customer base without additional active sales or marketing efforts.
Examples: Iconic Cases
How they do it: Airbnb offers an affiliate program for the acquisition of customers as well as new hosts. Websites who feature an Airbnb listing get a commission for every booking that they drive through their audience. Same goes for affiliates who showcase Airbnb hosting opportunities.
Learn more about Airbnb →
How they do it: Amazon uses the affiliate model to both promote products of 3rd party vendors as well as their own products through paying promoters who advertise their products. Through individually trackable links, Amazon can track every website visitor to its source and hence has transparency how much sales are driven by affiliates.
Learn more about Amazon Store →
How they do it: By cooperating with 3rd party businesses, American Express can actively drive customers to spent money with them, e.g. through giving an increased amount of loyalty reward points for certain partners.
Learn more about American Express →
How they do it: CDNow was a pioneer in the affiliate program space. The concept of CDNow’s BuyWeb program was that sites could join their program, link to their content and earn a commission from any purchases made from their site. Such commissions could be paid out via check or as compensation to purchase products through their site.
Learn more about CDnow →
How they do it: In 2014, Spotify discontinued its affiliate program. It allowed users to refer their friends to the service. After five of their friends signed up to Spotify, the referring user received a free month of Spotify.
Learn more about Spotify →
Below, the top industries for the pattern "Affiliation" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 10 firms using this pattern.
Top Industries
Hospitality
100% of firms using pattern
100% of firms using pattern
E-Commerce
27% of firms using pattern
27% of firms using pattern
Information Technology
14% of firms using pattern
14% of firms using pattern
All Industries
Below, the pattern "Affiliation" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
Digitization
4 pattern co-occurrences
4 pattern co-occurrences
E-commerce
4 pattern co-occurrences
4 pattern co-occurrences
Two-sided Market
3 pattern co-occurrences
3 pattern co-occurrences