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Guaranteed Availability 20#
Within this model, the availability of a product or service is guaranteed, resulting in almost zero downtime. The customer can use the offering as required, which minimizes losses resulting from downtime. The company uses expertise and economies of scale to lower operation costs and achieve these availability levels.
Examples: Iconic Cases
How they do it: Google’s value proposition of search engine advertising is available 24/7 from anywhere in the world. Opposed to traditional advertising, Google’s advertising solutions allow customers to target their customers independent of their location and time, hence has the ability to reach a customer 24/7 as well.
Learn more about Google →
How they do it: IBM services its customers with solutions to limit their downtime risks and guarantees its customers the security of their data. One example is the IBM Storwize system which are employed in business-critical environments all over the world. Here, IBM developed a system which safely backs up clients data in a continuous way. The solution can be individualized and scaled to individual business needs.
Learn more about IBM →
How they do it: For it’s cloud platform offering, SAP’s System Availability SLA is 99.5%, meaning, that during any time period, SAP’s customer can count on the software to be available for this percentage, and is otherwise compensated according to a service level agreement.
Learn more about SAP →
How they do it: AWS guarantees its customers 24/7 availability of cloud computing capacity. This allows them to price in maitenance and sell their capacity at a premium with full serice.
Learn more about Amazon Web Services →
How they do it: McFit’s fitness centers are all open 24/7 allowing its customers to work out every day and time of the week. By having a completely self-serviced offering, the personnel needed to guarantee the around-the-clock opening hours is minimal.
Learn more about McFit →
Below, the top industries for the pattern "Guaranteed Availability" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 9 firms using this pattern.
Top Industries
Software
50% of firms using pattern
50% of firms using pattern
Services
26% of firms using pattern
26% of firms using pattern
Information Technology
14% of firms using pattern
14% of firms using pattern
All Industries
Below, the pattern "Guaranteed Availability" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
Lock-in
3 pattern co-occurrences
3 pattern co-occurrences
Digitization
3 pattern co-occurrences
3 pattern co-occurrences
Leverage Customer Data
2 pattern co-occurrences
2 pattern co-occurrences