Within this model, the availability of a product or service is guaranteed, resulting in almost zero downtime. The customer can use the offering as required, which minimizes losses resulting from downtime. The company uses expertise and economies of scale to lower operation costs and achieve these availability levels.
How they do it: Google’s value proposition of search engine advertising is available 24/7 from anywhere in the world. Opposed to traditional advertising, Google’s advertising solutions allow customers to target their customers independent of their location and time, hence has the ability to reach a customer 24/7 as well.
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How they do it: AWS guarantees its customers 24/7 availability of cloud computing capacity. This allows them to price in maitenance and sell their capacity at a premium with full serice.
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How they do it: Netflix’s offering is available 24/7 due to its digital nature, allowing it to scale its userbase rapidly.
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How they do it: For it’s cloud platform offering, SAP’s System Availability SLA is 99.5%, meaning, that during any time period, SAP’s customer can count on the software to be available for this percentage, and is otherwise compensated according to a service level agreement.
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How they do it: With Salesforce Trust, Salesforce provides a dedicated platform where customers and third parties can assess the status of Salesforce’s servers and check its security. Salesforce Platform has a proven 99.9+ percent uptime record for years. To ensure maximum uptime and continuous availability, Salesforce Platform provides redundant data protection and the most advanced facilities protection available, along with a complete data recovery plan.
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