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Guaranteed Availability 20#

Within this model, the availability of a product or service is guaranteed, resulting in almost zero downtime. The customer can use the offering as required, which minimizes losses resulting from downtime. The company uses expertise and economies of scale to lower operation costs and achieve these availability levels.


Apply this pattern to your own business and create your next innovative business model!

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Examples: Iconic Cases

How they do it: Netflix’s offering is available 24/7 due to its digital nature, allowing it to scale its userbase rapidly.
Learn more about Netflix →

How they do it: Customers that subscribe to Hilti’s ”Fleet Management” product, subscribe to a guaranteed possibility to use Hilti’s tools. Hilti takes care of maitenance and service and also replacement if needed. This allows the customer to minimize its construction downtime due to tool problems.
Learn more about Hilti →

How they do it: Dropbox file hosting service is available 24/7, allowing customers to access their files anytime and from anywhere.
Learn more about Dropbox →

How they do it: AWS guarantees its customers 24/7 availability of cloud computing capacity. This allows them to price in maitenance and sell their capacity at a premium with full serice.
Learn more about Amazon Web Services →

How they do it: McFit’s fitness centers are all open 24/7 allowing its customers to work out every day and time of the week. By having a completely self-serviced offering, the personnel needed to guarantee the around-the-clock opening hours is minimal.
Learn more about McFit →



Apply this pattern to your own business and create your next innovative business model!

Start the ideation