How they do it: Google’s value proposition of search engine advertising is available 24/7 from anywhere in the world. Opposed to traditional advertising, Google’s advertising solutions allow customers to target their customers independent of their location and time, hence has the ability to reach a customer 24/7 as well.
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How they do it: IBM services its customers with solutions to limit their downtime risks and guarantees its customers the security of their data. One example is the IBM Storwize system which are employed in business-critical environments all over the world. Here, IBM developed a system which safely backs up clients data in a continuous way. The solution can be individualized and scaled to individual business needs.
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How they do it: For it’s cloud platform offering, SAP’s System Availability SLA is 99.5%, meaning, that during any time period, SAP’s customer can count on the software to be available for this percentage, and is otherwise compensated according to a service level agreement.
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How they do it: AWS guarantees its customers 24/7 availability of cloud computing capacity. This allows them to price in maitenance and sell their capacity at a premium with full serice.
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How they do it: McFit’s fitness centers are all open 24/7 allowing its customers to work out every day and time of the week. By having a completely self-serviced offering, the personnel needed to guarantee the around-the-clock opening hours is minimal.
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