Ingredient Branding 22#
Ingredient branding describes the specific selection of an ingredient, component, and brand originating from a specific supplier, which will be included in another product. This product is then additionally branded and advertised with the ingredient product, collectively adding value for the customer. This projects the positive brand associations and properties on the product, and can increase the attractiveness of the end product.
Examples: Iconic Cases
How they do it: As Intel focuses on semiconductor processors, it usually doesn’t supply a ready-to-use product to end customers but an important and critical ingredient for all complex electronic products. However Intel actively advertises with their brand and its brand can also be found often on the end product, hence having a popular brand besides just providing a specialized part.
Learn more about Intel →
How they do it: Bosch supplies important parts for many industries which include the part in their final product. One Bosch part is for example the battery component for e-bikes, which then are branded ”epowered by Bosch” next to the brand of the bike.
Learn more about Bosch →
How they do it: Microsoft is known for its personal computer operating system software and has a widely known brand in the area of personal computing. Hence, on computers running the Microsoft operating system, Microsoft is also branded to signal the customer what software runs on the device. This is important as the operating system to many customers is as important as the actual device specifications.
Learn more about Microsoft →
Below, the top industries for the pattern "Ingredient Branding" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 3 firms using this pattern.
Top Industries
10% of firms using pattern
5% of firms using pattern
3% of firms using pattern
All Industries
Below, the pattern "Ingredient Branding" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
2 pattern co-occurrences
1 pattern co-occurrences
1 pattern co-occurrences