How they do it: Bosch supplies important parts for many industries which include the part in their final product. One Bosch part is for example the battery component for e-bikes, which then are branded ”epowered by Bosch” next to the brand of the bike.
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How they do it: Microsoft is known for its personal computer operating system software and has a widely known brand in the area of personal computing. Hence, on computers running the Microsoft operating system, Microsoft is also branded to signal the customer what software runs on the device. This is important as the operating system to many customers is as important as the actual device specifications.
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How they do it: As Intel focuses on semiconductor processors, it usually doesn’t supply a ready-to-use product to end customers but an important and critical ingredient for all complex electronic products. However Intel actively advertises with their brand and its brand can also be found often on the end product, hence having a popular brand besides just providing a specialized part.
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