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Layer Player 24#

A layer player is a specialized company limited to the provision of one value-adding step for different value chains. This step is typically offered within a variety of independent markets and industries. The company benefits from economies of scale and often produces more efficiently. Further, the established special expertise can result in a higher quality process.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: Mozilla provides software to browse website and organize communication. However the company only focuses on these services and does not engage in hardware nor content creation but only provides the infrastructure.
Learn more about Mozilla →

How they do it: American Express focuses on providing payment solutions to customers e.g. in form of credit cards and traveller checks. Although it focuses mainly on payment solutions it also cooperates with other 3rd parties to make their overall product more attractive to customers.
Learn more about American Express →

How they do it: AWS focuses on bringing customers various technological solutions in the area of cloud computing. It solely focuses on providing the capacity and applications to support its customers. Customers come from all kinds of industries and business sizes.
Learn more about Amazon Web Services →

How they do it: Foxconn acts as component supplier to many OEMs. Here it focuses on mass production of specific parts used in electronic products. Through the focus on specific components it can achieve massive economies of scale making overall production cheaper.
Learn more about Foxconn →

How they do it: Tetra Pak focuses on a limited set of value-adding steps of its customers. It provides a range of products and services related to food processing, packaging and distribution.
Learn more about Tetra Pak →



Apply this pattern to your own business and create your next innovative business model!