How they do it: AWS focuses on bringing customers various technological solutions in the area of cloud computing. It solely focuses on providing the capacity and applications to support its customers. Customers come from all kinds of industries and business sizes.
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How they do it: Paypal’s offering to its customers is to provide a solution for the payment process. This solution is available to both private customers for peer-to-peer transactions as well as all kinds of merchants who can integrate Paypal as a payment solution to their online shop.
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How they do it: Especially in the area of personal computers, Microsoft is known as software provider. It’s core competency is to provide the operating system and compatible software such as the Microsoft Office package. However, in most of the cases, the company is not involved in the design and manufacturing of the hardware its software is running on.
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How they do it: The International FAIRTRADE Certification Mark is an independent certification mark used in over 50 countries. It appears on products as an independent guarantee that a product has been produced according to Fairtrade political standards, and is owned and protected by Fairtrade International (FLO), on behalf of its 25-member and associate member Fairtrade producer networks and labelling initiatives (e.g. Max Havelaar).
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How they do it: American Express focuses on providing payment solutions to customers e.g. in form of credit cards and traveller checks. Although it focuses mainly on payment solutions it also cooperates with other 3rd parties to make their overall product more attractive to customers.
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