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Layer Player 24#

A layer player is a specialized company limited to the provision of one value-adding step for different value chains. This step is typically offered within a variety of independent markets and industries. The company benefits from economies of scale and often produces more efficiently. Further, the established special expertise can result in a higher quality process.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: Intel focuses its efforts fully on semiconductor chips and is a market leading supplier for electronic companies. The customers of Intel use their processors in their own products such as phones and computers and sell those to the end customer.
Learn more about Intel →

How they do it: The International FAIRTRADE Certification Mark is an independent certification mark used in over 50 countries. It appears on products as an independent guarantee that a product has been produced according to Fairtrade political standards, and is owned and protected by Fairtrade International (FLO), on behalf of its 25-member and associate member Fairtrade producer networks and labelling initiatives (e.g. Max Havelaar).
Learn more about Max Havelaar →

How they do it: Especially in the area of personal computers, Microsoft is known as software provider. It’s core competency is to provide the operating system and compatible software such as the Microsoft Office package. However, in most of the cases, the company is not involved in the design and manufacturing of the hardware its software is running on.
Learn more about Microsoft →

How they do it: American Express focuses on providing payment solutions to customers e.g. in form of credit cards and traveller checks. Although it focuses mainly on payment solutions it also cooperates with other 3rd parties to make their overall product more attractive to customers.
Learn more about American Express →

How they do it: Mozilla provides software to browse website and organize communication. However the company only focuses on these services and does not engage in hardware nor content creation but only provides the infrastructure.
Learn more about Mozilla →



Apply this pattern to your own business and create your next innovative business model!