A layer player is a specialized company limited to the provision of one value-adding step for different value chains. This step is typically offered within a variety of independent markets and industries. The company benefits from economies of scale and often produces more efficiently. Further, the established special expertise can result in a higher quality process.
How they do it: American Express focuses on providing payment solutions to customers e.g. in form of credit cards and traveller checks. Although it focuses mainly on payment solutions it also cooperates with other 3rd parties to make their overall product more attractive to customers.
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How they do it: AWS focuses on bringing customers various technological solutions in the area of cloud computing. It solely focuses on providing the capacity and applications to support its customers. Customers come from all kinds of industries and business sizes.
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How they do it: Foxconn acts as component supplier to many OEMs. Here it focuses on mass production of specific parts used in electronic products. Through the focus on specific components it can achieve massive economies of scale making overall production cheaper.
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How they do it: Cewe specializes in printing their customers pictures and designs on various materials for various purposes.
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How they do it: Payback specializes on giving its business customers a multi-brand loyalty program. The participating business come from a wide range of industries such as electronics, media and FMCG.
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