How they do it: Paypal’s offering to its customers is to provide a solution for the payment process. This solution is available to both private customers for peer-to-peer transactions as well as all kinds of merchants who can integrate Paypal as a payment solution to their online shop.
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How they do it: Payback specializes on giving its business customers a multi-brand loyalty program. The participating business come from a wide range of industries such as electronics, media and FMCG.
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How they do it: The International FAIRTRADE Certification Mark is an independent certification mark used in over 50 countries. It appears on products as an independent guarantee that a product has been produced according to Fairtrade political standards, and is owned and protected by Fairtrade International (FLO), on behalf of its 25-member and associate member Fairtrade producer networks and labelling initiatives (e.g. Max Havelaar).
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How they do it: American Express focuses on providing payment solutions to customers e.g. in form of credit cards and traveller checks. Although it focuses mainly on payment solutions it also cooperates with other 3rd parties to make their overall product more attractive to customers.
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