How they do it: American Express focuses on providing payment solutions to customers e.g. in form of credit cards and traveller checks. Although it focuses mainly on payment solutions it also cooperates with other 3rd parties to make their overall product more attractive to customers.
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How they do it: Especially in the area of personal computers, Microsoft is known as software provider. It’s core competency is to provide the operating system and compatible software such as the Microsoft Office package. However, in most of the cases, the company is not involved in the design and manufacturing of the hardware its software is running on.
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How they do it: Payback specializes on giving its business customers a multi-brand loyalty program. The participating business come from a wide range of industries such as electronics, media and FMCG.
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How they do it: Paypal’s offering to its customers is to provide a solution for the payment process. This solution is available to both private customers for peer-to-peer transactions as well as all kinds of merchants who can integrate Paypal as a payment solution to their online shop.
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How they do it: Mozilla provides software to browse website and organize communication. However the company only focuses on these services and does not engage in hardware nor content creation but only provides the infrastructure.
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