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Layer Player 24#

A layer player is a specialized company limited to the provision of one value-adding step for different value chains. This step is typically offered within a variety of independent markets and industries. The company benefits from economies of scale and often produces more efficiently. Further, the established special expertise can result in a higher quality process.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: Cewe specializes in printing their customers pictures and designs on various materials for various purposes.
Learn more about CEWE Color →

How they do it: Mozilla provides software to browse website and organize communication. However the company only focuses on these services and does not engage in hardware nor content creation but only provides the infrastructure.
Learn more about Mozilla →

How they do it: Especially in the area of personal computers, Microsoft is known as software provider. It’s core competency is to provide the operating system and compatible software such as the Microsoft Office package. However, in most of the cases, the company is not involved in the design and manufacturing of the hardware its software is running on.
Learn more about Microsoft →

How they do it: Intel focuses its efforts fully on semiconductor chips and is a market leading supplier for electronic companies. The customers of Intel use their processors in their own products such as phones and computers and sell those to the end customer.
Learn more about Intel →

How they do it: Deutsche Post mainly specializes in all steps of the logistics process but no additional services beyond.
Learn more about Deutsche Post →



Apply this pattern to your own business and create your next innovative business model!