How they do it: Especially in the area of personal computers, Microsoft is known as software provider. It’s core competency is to provide the operating system and compatible software such as the Microsoft Office package. However, in most of the cases, the company is not involved in the design and manufacturing of the hardware its software is running on.
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How they do it: Payback specializes on giving its business customers a multi-brand loyalty program. The participating business come from a wide range of industries such as electronics, media and FMCG.
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How they do it: ARM specializes in the area of processors with a characteristically low electric power consumption, ideally suited for mobile devices such as smart phones and tablet computers. The products designed and licensed by ARM are part of most modern mobile phones and personal digital assistants incl. those of manufacturers such as Apple and Samsung.
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How they do it: Cewe specializes in printing their customers pictures and designs on various materials for various purposes.
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