How they do it: Amazon is collecting the individual interests and purchases of its customers to create cross-selling opportunities with individual marketing and targeting (e.g. ”based on your recent search, we want to show you the following products...” or ”customers who bought product x also looked at product y”).
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How they do it: As Mozilla’s software usage is free to users, it generates money through the collection of user behaviour inside its applications. This data can be monetized with 3rd parties such as advertisers and search engine operators.
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How they do it: Data collected via YouTube is shared with Alphabet / Google, and vice-versa. This improves efficiency and effectiveness of advertising campaigns by the company or third parties.
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How they do it: Payback utilizes its cross-store customer purchasing data to target its coupon and advertising offerings to the individual customer. In addition it can use the data for large scale data analysis, providing its business customers with insights into their target groups and their purchasing behaviour.
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How they do it: A lot of apps in the AppStore are available for free to the user, however while using the app, user behaviour and other information about the phone such as location are tracked. This data is then used to generate revenue with services such as targeted or location based advertisement.
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