How they do it: LinkedIn uses customer data for several purposes. One purpose is to better target its advertisements for services. In addition it gives advanced access to search or filter the data on the platform for users with a premium subscription. This supports e.g. finding the right candidates for a job opening. Another purpose is to give users with a premium subscription more insights on how their own profile compares to similar profiles and who visits their profile.
Learn more about LinkedIn →
How they do it: Best Buy collects customer data to make recommendations based on the customers spending behaviour. This could include add-ons to certain products or discount or update alerts for products the customer has looked for previously on the Best Buy website.
Learn more about Best Buy →
How they do it: SlideShare was acquired by LinkedIn in 2012. It is now an part of LinkedIn’s suite of services, linking data from former SlideShare users with LinkedIn’s database.
Learn more about SlideShare →
How they do it: A lot of apps in the AppStore are available for free to the user, however while using the app, user behaviour and other information about the phone such as location are tracked. This data is then used to generate revenue with services such as targeted or location based advertisement.
Learn more about Apple iPhone/AppStore →
How they do it: Google’s search engine is free to use for all customers. However Google monetizes its user’s data and search queries through providing companies the possibility for targeted advertising which allows them to target exactly the customers that are looking for a certain product or service and also enables the customers to better find what they are looking for.
Learn more about Google →