How they do it: Like Facebook and Twitter, Pinterest lets marketers access the data collected on its users. By granting access to users’ data, Pinterest lets marketers investigate how people respond to products. The so-called Pinterest Analytics compares to Google Analytics. It is a service that generates comprehensive statistics on a specific website’s traffic.
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How they do it: A lot of apps in the AppStore are available for free to the user, however while using the app, user behaviour and other information about the phone such as location are tracked. This data is then used to generate revenue with services such as targeted or location based advertisement.
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How they do it: Customer data in the iTunes store and in Apple Music is used to give the listeners individualized recommendations of what other music might be interesting to them.
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How they do it: Facebook uses customer data to allow businesses to better identify target groups for their advertisements.
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How they do it: Best Buy collects customer data to make recommendations based on the customers spending behaviour. This could include add-ons to certain products or discount or update alerts for products the customer has looked for previously on the Best Buy website.
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