How they do it: Amazon is collecting the individual interests and purchases of its customers to create cross-selling opportunities with individual marketing and targeting (e.g. ”based on your recent search, we want to show you the following products...” or ”e-books that could also be interesting to you”)
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How they do it: Verizon is among a number of american telecommunication companies who are leveraging customer data by selling them in an anonymized and aggregated format to third parties. Buyers of this data may generate insights from these usage statistics (e.g. identify possible locations for opening up a retail location based on mobile data patterns).
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How they do it: AWS collects data to support their customers in optimizing their IT architecture. In addition it may suggest additional AWS services and features which could be beneficial to the customer’s business.
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How they do it: The Cisco Customer Journey Platform provides sales and service contact centers the ability to improve their customer experience by leveraging the data in multiple contact center systems and applying predictive analytics, the Cisco Customer Journey Platform dynamically predicts each customer’s needs and matches the customer with the best agent to handle that need, improving performance, sales, and the customer experience.
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How they do it: American Express uses customer’s data to target advertising of 3rd party services. As the company has a lot of information about its customers spending habits and amounts, it can cluster customers according to their wealth and purchasing power and hence provides an attractive value proposition for its 3rd party partners.
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