How they do it: Hotmail’s customer’s data was used by Hotmail to make a demografic profile of its users. This could be monetized by letting advertisers target their ads to specific demografic user groups and hence reach a higher conversion rate for their ads.
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How they do it: Paypal’s customer data provides the company a broad overview of individual financial reliability. This allows the company to provide its customers a seller guarantee which allows customers to claim back their payment made via the Paypal service.
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How they do it: LinkedIn uses customer data for several purposes. One purpose is to better target its advertisements for services. In addition it gives advanced access to search or filter the data on the platform for users with a premium subscription. This supports e.g. finding the right candidates for a job opening. Another purpose is to give users with a premium subscription more insights on how their own profile compares to similar profiles and who visits their profile.
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How they do it: As Mozilla’s software usage is free to users, it generates money through the collection of user behaviour inside its applications. This data can be monetized with 3rd parties such as advertisers and search engine operators.
Learn more about Mozilla →