How they do it: By running a platform offering vouchers and coupons to products and services from 3rd party businesses, Groupon controls the marketing channel to the customer. It collects customer data and utilizes it to advertise new deals to customers. The value to its 3rd party businesses is a large existing base of customers interested in coupons, to which their service or product can be advertised.
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How they do it: As Mozilla’s software usage is free to users, it generates money through the collection of user behaviour inside its applications. This data can be monetized with 3rd parties such as advertisers and search engine operators.
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How they do it: Verizon is among a number of american telecommunication companies who are leveraging customer data by selling them in an anonymized and aggregated format to third parties. Buyers of this data may generate insights from these usage statistics (e.g. identify possible locations for opening up a retail location based on mobile data patterns).
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How they do it: SlideShare was acquired by LinkedIn in 2012. It is now an part of LinkedIn’s suite of services, linking data from former SlideShare users with LinkedIn’s database.
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How they do it: Airbnb collects their customers data and utilizes them to drive both the amount of transactions (e.g. reminding customers to finish a search after some time) as well as allowing hosts to use the data collected by Airbnb to improve their offer e.g. through intelligent pricing.
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