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License 26#
Efforts are focused on developing intellectual property that can be licensed to other manufacturers. This model, therefore, relies not on the realization and utilization of knowledge in the form of products, but attempts to transform these intangible goods into money. This allows a company to focus on research and development. It also allows the provision of knowledge, which would otherwise be left unused and potentially be valuable to third parties.
Examples: Iconic Cases
How they do it: Max Havelaar’s fair trade license shows consumers that the products with the Max Havelaar logo have been approved by the foundation and its partner members. Producers can apply with the foundation to become a licensee by filing an application and adhering to standards set forth in a licensing agreement. In addition they pay a license fee to the foundation and admit to regular audit processes.
Learn more about Max Havelaar →
How they do it: Levi’s is not designing and manufacturing new products for all its brands on its own but has several geography and brand based licensing deals in place. This allows a 3rd party to design, produce and distribute clothing under one of the Levi’s brands.
Learn more about Levi's →
How they do it: As Bosch investes a lot in research and development of its technologies but don’t create and market full products out of every patent, they monetize these patents by licensing them to partners.
Learn more about Bosch →
How they do it: As IBM is the business with most patents generated per year in the US, it provides customers to license some of its IP. This includes not only the licensing of the patent but also access to IBM’s team of researchers, scientists and developers and further infrastructure to generate revenues with the IP.
Learn more about IBM →
How they do it: Between 2000 and 2016, Porsche licensed its brand exclusively to Electronic Arts to be used in a video game called ”Need for Speed”. The game’s audience was exposed to Porsche’s brand in the setting its exposure is most effective, namely, fast-paced video game scenes featuring iconic, state-of-the-art models of the car maker.
Learn more about Porsche →
Below, the top industries for the pattern "License" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 15 firms using this pattern.
Top Industries
Automotive
50% of firms using pattern
50% of firms using pattern
Transportation
36% of firms using pattern
36% of firms using pattern
Information Technology
8% of firms using pattern
8% of firms using pattern
All Industries
Below, the pattern "License" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
Integrator
2 pattern co-occurrences
2 pattern co-occurrences
Direct Selling
2 pattern co-occurrences
2 pattern co-occurrences
Reverse Engineering
2 pattern co-occurrences
2 pattern co-occurrences