How they do it: ARM only creates and licences its technology as intellectual property, rather than selling its own physical products. This allows them to focus on specializing on further developing their technology.
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How they do it: Levi’s is not designing and manufacturing new products for all its brands on its own but has several geography and brand based licensing deals in place. This allows a 3rd party to design, produce and distribute clothing under one of the Levi’s brands.
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How they do it: Bayer licensing agreements can range from very comprehensive approaches and multiple assets to focused single asset options in early or later stages of the drug development process. This also includes research alliances under very comprehensive licensing agreements with academic institutes and research centers, whose technologies complement Bayer’s own expertise in our core research areas.
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How they do it: Harley Davidson generates a large portion of its revenue with merchandise carrying the Harley Davidson brand. To avoid a negative impact on their brand the company has a distinctive licensing strategy and only accepts products that are in line with their own goals and guidelines for the Harley Davidson brand.
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