How they do it: In addition to creating several award-winning games, Valve is also a developer of leading-edge technologies including the Source game engine and Steam, the premier online gaming platform. Valve permits game developers from all over the world to publish their games on the Steam platform, in exchange for 10 to 40 percent of the revenues.
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How they do it: Abril is a fashion brand created using an Open Business model approach. A total of 29 small textile companies based in Costa Rica formed a consortium to unite their efforts to create a single fashion brand under which to market their products. Using the social media platform hi5, and with support from their partner Barrabes, these companies succeeded in sharing their marketing and communication resources, enabling the consortium to split the costs of an effective marketing and branding campaign.
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