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Pay Per Use 35#

In this model, the actual usage of a service or product is metered. The customer pays on the basis of what he or she effectively consumes. The company is able to attract customers who wish to benefit from the additional flexibility, which might be priced higher.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: Deutsche Post’s pricing model is based on the characteristics of the package or letter shipped namely size and weight, hence makes pricing really transparent.
Learn more about Deutsche Post →

How they do it: Google’s search engine advertising product allows customers to set a budget for a certain period which is then used to show ads. However, the customers only pay upon actual searches and displays of their ads, leading to a result-based payment model.
Learn more about Google →

How they do it: Car2Go users pay a fee per minute for using one of the shared cars.
Learn more about Car2Go →

How they do it: Mobility’s pricing model for subscribers and members is based upon the time a vehicle is used and the distance it is driven. The fee per minute and kilometer covers all cost of the car such as fuel, insurance, maitenance and depreciation.
Learn more about Mobility Carsharing →

How they do it: The customers pay based on the cloud computing capacity they have used in a defined period.
Learn more about Amazon Web Services →



Apply this pattern to your own business and create your next innovative business model!