How they do it: Mobility’s pricing model for subscribers and members is based upon the time a vehicle is used and the distance it is driven. The fee per minute and kilometer covers all cost of the car such as fuel, insurance, maitenance and depreciation.
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How they do it: Google’s search engine advertising product allows customers to set a budget for a certain period which is then used to show ads. However, the customers only pay upon actual searches and displays of their ads, leading to a result-based payment model.
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