Pay Per Use 35#
In this model, the actual usage of a service or product is metered. The customer pays on the basis of what he or she effectively consumes. The company is able to attract customers who wish to benefit from the additional flexibility, which might be priced higher.
Examples: Iconic Cases
How they do it: Deutsche Post’s pricing model is based on the characteristics of the package or letter shipped namely size and weight, hence makes pricing really transparent.
Learn more about Deutsche Post →
How they do it: The customers pay based on the cloud computing capacity they have used in a defined period.
Learn more about Amazon Web Services →
How they do it: Flyeralarm’s pricing is connected to the amount of printed pieces the customer orders.
Learn more about Flyeralarm →
How they do it: Car2Go users pay a fee per minute for using one of the shared cars.
Learn more about Car2Go →
How they do it: Google’s search engine advertising product allows customers to set a budget for a certain period which is then used to show ads. However, the customers only pay upon actual searches and displays of their ads, leading to a result-based payment model.
Learn more about Google →
Below, the top industries for the pattern "Pay Per Use" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Top Industries
12% of firms using pattern
9% of firms using pattern
5% of firms using pattern
All Industries
Below, the pattern "Pay Per Use" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
5 pattern co-occurrences
4 pattern co-occurrences
2 pattern co-occurrences