How they do it: In 2010 Panera Bread Bakery opened their first pay-what-you-want cafes, nonprofit cafes in which every menu item is paid for by donations. The concept behind this is that customers who can afford more pay more than the cost of the meals, allowing customers who can’t afford the meals to also benefit. These cafes reportedly still brought a profit which was reinvested in job training programs in the cafes.
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How they do it: Humble Bundle offers game bundles with 3-5 games and lets customers determine the price they want to pay. Part of the price goes to charity organizations. The company also has specials such as ”beat-the-average”. This gives customers who pay more than the average paid price a bonus in the games.
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