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Peer-to-peer 37#

This model is based on a cooperation that specializes in mediating between individuals belonging to an homogeneous group. It is often abbreviated as P2P. The company offers a meeting point, i.e., an online database and communication service that connects these individuals (these could include offering personal objects for rent, providing certain products or services, or the sharing of information and experiences).


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: Lego Factory allowed users to view and purchase other users custom creations, you could add or remove bricks from creations at will, and then purchase for yourself.
Learn more about Lego Factory →

How they do it: LinkedIn administrates and maintains the platform which allows individual users and businesses to connect to each other. Their service is to provide the infrastructure, which in return gives them the access and right to analyze and use the data for marketing and other purposes.
Learn more about LinkedIn →

How they do it: Although Paypal’s main offering is towards small businesses and merchants it also allows individual consumers to do peer-to-peer transactions from one Paypal account to another. This brings more customers to the platform in the first place and also allows Paypal to increase its transaction volume and account volume on the platform.
Learn more about PayPal →

How they do it: Napster’s initial offering was to allow users to exchange MP3 files with each other. This was revolutionary as this wasn’t possible with older music formats such as CDs. By allowing users to share their music, they were able to access a greater library of music than they previously owned. It’s ueasy to use software design made it popular.
Learn more about Napster →

How they do it: Craigslist doesn’t create any content for its customers but is based on a pure peer-to-peer model. Peers can be both companies as well as private individuals.
Learn more about Craigslist →



Apply this pattern to your own business and create your next innovative business model!