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Peer-to-peer 37#
This model is based on a cooperation that specializes in mediating between individuals belonging to an homogeneous group. It is often abbreviated as P2P. The company offers a meeting point, i.e., an online database and communication service that connects these individuals (these could include offering personal objects for rent, providing certain products or services, or the sharing of information and experiences).
Examples: Iconic Cases
How they do it: On Twitter, the content is exchanged between peers. Users can participate in discussion with other members of the platform and share information.
Learn more about Twitter →
How they do it: Craigslist doesn’t create any content for its customers but is based on a pure peer-to-peer model. Peers can be both companies as well as private individuals.
Learn more about Craigslist →
How they do it: On the Pinterest platform, users come together in order to share experiences and information, mainly via images. Through ”pinning” articles, users can express their interest and participate in peer-to-peer voting, in turn surfacing the most relevant posts to like-minded users.
Learn more about Pinterest →
How they do it: Lego Factory allowed users to view and purchase other users custom creations, you could add or remove bricks from creations at will, and then purchase for yourself.
Learn more about Lego Factory →
How they do it: Although Paypal’s main offering is towards small businesses and merchants it also allows individual consumers to do peer-to-peer transactions from one Paypal account to another. This brings more customers to the platform in the first place and also allows Paypal to increase its transaction volume and account volume on the platform.
Learn more about PayPal →
Below, the top industries for the pattern "Peer-to-peer" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 12 firms using this pattern.
Top Industries
Hospitality
50% of firms using pattern
50% of firms using pattern
Services
42% of firms using pattern
42% of firms using pattern
Information Technology
22% of firms using pattern
22% of firms using pattern
All Industries
Below, the pattern "Peer-to-peer" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
Affiliation
2 pattern co-occurrences
2 pattern co-occurrences
Digitization
2 pattern co-occurrences
2 pattern co-occurrences
Leverage Customer Data
2 pattern co-occurrences
2 pattern co-occurrences