How they do it: On Twitter, the content is exchanged between peers. Users can participate in discussion with other members of the platform and share information.
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How they do it: Craigslist doesn’t create any content for its customers but is based on a pure peer-to-peer model. Peers can be both companies as well as private individuals.
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How they do it: On the Pinterest platform, users come together in order to share experiences and information, mainly via images. Through ”pinning” articles, users can express their interest and participate in peer-to-peer voting, in turn surfacing the most relevant posts to like-minded users.
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How they do it: Lego Factory allowed users to view and purchase other users custom creations, you could add or remove bricks from creations at will, and then purchase for yourself.
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How they do it: Although Paypal’s main offering is towards small businesses and merchants it also allows individual consumers to do peer-to-peer transactions from one Paypal account to another. This brings more customers to the platform in the first place and also allows Paypal to increase its transaction volume and account volume on the platform.
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