Peer-to-peer 37#
This model is based on a cooperation that specializes in mediating between individuals belonging to an homogeneous group. It is often abbreviated as P2P. The company offers a meeting point, i.e., an online database and communication service that connects these individuals (these could include offering personal objects for rent, providing certain products or services, or the sharing of information and experiences).
Examples: Iconic Cases
How they do it: eBay is a pioneer of the P2P-marketplace. Among peers, sellers can list their products for a small fee or for free, while buyers can discover product listings, and bid on or purchase products. eBay facilitates discovery and payments via its platform.
Learn more about eBay →
How they do it: Lego Factory allowed users to view and purchase other users custom creations, you could add or remove bricks from creations at will, and then purchase for yourself.
Learn more about Lego Factory →
How they do it: The Airbnb platform connects hosts and travelers for accomodations and experiences. Airbnb is not responsible for providing the content or service but maintaining the platform and creating a surrounding which makes P2P transactions as easy and safe as possible.
Learn more about Airbnb →
How they do it: Although Paypal’s main offering is towards small businesses and merchants it also allows individual consumers to do peer-to-peer transactions from one Paypal account to another. This brings more customers to the platform in the first place and also allows Paypal to increase its transaction volume and account volume on the platform.
Learn more about PayPal →
How they do it: On Twitter, the content is exchanged between peers. Users can participate in discussion with other members of the platform and share information.
Learn more about Twitter →
Below, the top industries for the pattern "Peer-to-peer" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Top Industries
50% of firms using pattern
23% of firms using pattern
17% of firms using pattern
All Industries
Below, the pattern "Peer-to-peer" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
7 pattern co-occurrences
6 pattern co-occurrences
5 pattern co-occurrences