How they do it: Hewlett-Packard sold both inkjet and laser printers individually as well as in multi-function products incl. scanner, copier and fax functionalities. Whereas the electronic products were sold at low prices, the company earned a lot of money with the special ink cartridges as a consumable.
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How they do it: Nespresso coffee system is protected by more than 100 patents. This allowed the company to keep competitors from selling coffee capsules compatible with the Nespresso system similar to printer companies. The coffee machines usually come at a low price with a large amount of test capsules from Nespresso. Over the lifetime of the device the customer usually spends much more on the high-margin coffee capsules.
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How they do it: Although the iPod is not given away for free, Apple uses it as a platform to access to much more revenue opportunities through apps and other services beyond the pure hardware revenue.
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How they do it: Nintento’s game consoles are the base product for the customer. However the consoles only run Nintendo certified games on it.
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How they do it: Gillette is the name giver of the razor and blade business model. Selling its razors at a loss / at cost, it creates a lock-in effect and can make a profit with consumables compatible with the razor, which has a significantly higher profit margin.
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