How they do it: The Amazon Kindle e-reader sold through Amazon.com is very competitively priced. Through the offer of e-books and other media formats to be used on the Kindle device, the revenue potential from these is far bigger than the price for the physical device.
Learn more about Amazon Kindle →
How they do it: Although the iPhone is not given away for free, Apple uses it as a platform to access to much more revenue opportunities through apps and other services beyond the pure hardware revenue.
Learn more about Apple iPhone/AppStore →
How they do it: Standard Oil Company is considered a pioneer of the Razor and Blade pattern. It sold cheap petroleum lamps alongside expensive oil to be used in the lamps as a consumable.
Learn more about Standard Oil Company →
How they do it: Nintento’s game consoles are the base product for the customer. However the consoles only run Nintendo certified games on it.
Learn more about Nintendo →
How they do it: Nespresso coffee system is protected by more than 100 patents. This allowed the company to keep competitors from selling coffee capsules compatible with the Nespresso system similar to printer companies. The coffee machines usually come at a low price with a large amount of test capsules from Nespresso. Over the lifetime of the device the customer usually spends much more on the high-margin coffee capsules.
Learn more about Nestlé Nespresso →