How they do it: Denner reverse-engineered Nestle’s Nespresso tabs in order to sell own coffee tabs compatible with Nespresso coffee machines at a lower price.
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How they do it: Reverse engineering is typically used to decode an generic innovator product’s formulation parameters. Such parameters include the quantitative composition of the innovator product, the solid-state characterization of the active pharmaceutical ingredient, and the manufacturing process.
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How they do it: After establishing a joint-venture with BMW to produce BMWs in China, Brilliance subsequent introduced models under the Brilliance brand had a lot of similarities with the cars manufactured for BMW, being able to sell similar cars at a substantially lower cost.
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