Reverse Engineering 42#
This pattern refers to obtaining a competitor's product, taking it apart, and using this information to produce a similar or compatible product. Because no huge investment in research or development is necessary, these products can be offered at a lower price than the original product.
Examples: Iconic Cases
How they do it: After establishing a joint-venture with BMW to produce BMWs in China, Brilliance subsequent introduced models under the Brilliance brand had a lot of similarities with the cars manufactured for BMW, being able to sell similar cars at a substantially lower cost.
Learn more about Brilliance China Auto →
How they do it: Reverse engineering is typically used to decode an generic innovator product’s formulation parameters. Such parameters include the quantitative composition of the innovator product, the solid-state characterization of the active pharmaceutical ingredient, and the manufacturing process.
Learn more about Bayer →
How they do it: Denner reverse-engineered Nestle’s Nespresso tabs in order to sell own coffee tabs compatible with Nespresso coffee machines at a lower price.
Learn more about Denner →
Below, the top industries for the pattern "Reverse Engineering" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 3 firms using this pattern.
Top Industries
50% of firms using pattern
50% of firms using pattern
10% of firms using pattern
All Industries
Below, the pattern "Reverse Engineering" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
2 pattern co-occurrences
1 pattern co-occurrences
1 pattern co-occurrences