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Robin Hood 44#

The same product or service is provided to ‘the rich’ at a much higher price than to ‘the poor’. Thus, the main bulk of profits are generated from the wealthy customer base. Serving ‘the poor’ is not profitable per se, but creates economies of scale, which other providers cannot achieve. Additionally, it has a positive effect on the company's image.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: Warby Parker started an initiative called ”Buy a Pair, Give a Pair”. The concept is simple: For every pair of its high-end glasses sold to its regular customers, it will donate or provide at ultra-low cost a pair of glasses to a person in need in a developing country. Since day one, it has distributed over 4 million pairs of glasses through this program.
Learn more about Warby Parker →

How they do it: Aravind provides most of its care for free or ar steeply subsidized rates. However, the Aravind model is unique in that it allows patients the freedom and dignity of choice - patients at Aravind can choose to access the free services or they can choose to pay for the services that they need.
Learn more about Aravind Eye Care System →



Apply this pattern to your own business and create your next innovative business model!