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Robin Hood 44#
The same product or service is provided to ‘the rich’ at a much higher price than to ‘the poor’. Thus, the main bulk of profits are generated from the wealthy customer base. Serving ‘the poor’ is not profitable per se, but creates economies of scale, which other providers cannot achieve. Additionally, it has a positive effect on the company's image.
Apply this pattern to your own business and create your next innovative business model!
Examples: Iconic Cases
How they do it: Warby Parker started an initiative called ”Buy a Pair, Give a Pair”. The concept is simple: For every pair of its high-end glasses sold to its regular customers, it will donate or provide at ultra-low cost a pair of glasses to a person in need in a developing country. Since day one, it has distributed over 4 million pairs of glasses through this program.
Learn more about Warby Parker →
How they do it: Aravind provides most of its care for free or ar steeply subsidized rates. However, the Aravind model is unique in that it allows patients the freedom and dignity of choice - patients at Aravind can choose to access the free services or they can choose to pay for the services that they need.
Learn more about Aravind Eye Care System →
Below, the top industries for the pattern "Robin Hood" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 2 firms using this pattern.
Top Industries
Health Care
50% of firms using pattern
50% of firms using pattern
E-Commerce
9% of firms using pattern
9% of firms using pattern
Information Technology
2% of firms using pattern
2% of firms using pattern
All Industries
Below, the pattern "Robin Hood" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
Cash Machine
1 pattern co-occurrences
1 pattern co-occurrences
E-commerce
1 pattern co-occurrences
1 pattern co-occurrences
Integrator
1 pattern co-occurrences
1 pattern co-occurrences