How they do it: Most of Google’s products can be set-up fully independently of any Google employees, allowing the company to scale their products regardless of their personnel. The company also provides a lot of content and a peer-to-peer community to support each other in the use of Google products.
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How they do it: Users of the Mobility service can use the vehicles upon spontaneous booking online or via telephone. Then, they can pick up a car from the station without the need to pick-up the key separately as the cars open with the membership card. Hence no personnel is involved in the physical part of the reservation and rental process.
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How they do it: IKEA stores have three main areas, the exihibition area, self-service area, and warehouse. Products from the self-service area are grab and go articles. Larger products and furniture is presented in the exhibition area and numbered. The customer then has to pick-up the individual parts of the furniture according to the numbers in the warehouse area and proceed to the check-out.
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How they do it: AWS cloud computing can be set up by every business independently without needing to talk to a AWS representative. Extensive tutorials and documentation help the customers to act and use the service as independent as possible. However, in case support is needed, AWS has it available.
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How they do it: As part of a 2018 effort to redesign its stores, Subway introduced self-service ordering kiosks in select locations. These enable customers to order their sandwich via a touchscreen on a kiosk located in the store.
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