Self-service 45#
A part of the value creation is transferred to the customer in exchange for a lower price of the service or product. This is particularly suited for process steps that add relatively little perceived value for the customer, but incur high costs. Customers benefit from efficiency and time savings, while putting in their own effort. This can also increase efficiency, since in some cases, the customer can execute a valueadding step more quickly and in a more target-oriented manner than the company.
Examples: Iconic Cases
How they do it: McFit’s fitness centers are designed to be fully self-service. The equipment in the gym has written down instructions. In addition, members can check and create a training plan online. Coache in the gym are usually only present to help with general questions but are not offering personal training.
Learn more about McFit →
How they do it: IKEA stores have three main areas, the exihibition area, self-service area, and warehouse. Products from the self-service area are grab and go articles. Larger products and furniture is presented in the exhibition area and numbered. The customer then has to pick-up the individual parts of the furniture according to the numbers in the warehouse area and proceed to the check-out.
Learn more about IKEA →
How they do it: Instead of table service, customers at McDonalds have to order at a counter and carry the food to their table. Through this, the food can be offered at competitive prices through decreased labour costs in the service part of the restaurant.
Learn more about McDonald's →
How they do it: User can locate and pick-up the company’s cars via a smartphone app. There is no need to register with a rental car person before every use. After usage, the user can drop and return the car in public parking zones in a pre-defined urban area., which is then ready to be picked up by the next user.
Learn more about Car2Go →
How they do it: Cewe customers can either create their individual products at home on their computer or at Cewe stores / machines, which can be used without any support from personnel.
Learn more about CEWE Color →
Below, the top industries for the pattern "Self-service" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Top Industries
18% of firms using pattern
11% of firms using pattern
5% of firms using pattern
All Industries
Below, the pattern "Self-service" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
5 pattern co-occurrences
4 pattern co-occurrences
3 pattern co-occurrences