How they do it: Cewe customers can either create their individual products at home on their computer or at Cewe stores / machines, which can be used without any support from personnel.
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How they do it: Initially, Ryanair did not offer customers the possibility of contacting them by email or webform, only through a premium rate phone line, by fax or by post. Also, customers are directed to self-check-in terminals or online check-in – if they opt to check in at the airport, they are liable to a $45 surcharge. On the flight, no food and beverages are distributed, they must be purchased on demand, further reducing customer service and customer interaction expenses.
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How they do it: Most of Google’s products can be set-up fully independently of any Google employees, allowing the company to scale their products regardless of their personnel. The company also provides a lot of content and a peer-to-peer community to support each other in the use of Google products.
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How they do it: Instead of table service, customers at McDonalds have to order at a counter and carry the food to their table. Through this, the food can be offered at competitive prices through decreased labour costs in the service part of the restaurant.
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