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Self-service 45#
A part of the value creation is transferred to the customer in exchange for a lower price of the service or product. This is particularly suited for process steps that add relatively little perceived value for the customer, but incur high costs. Customers benefit from efficiency and time savings, while putting in their own effort. This can also increase efficiency, since in some cases, the customer can execute a valueadding step more quickly and in a more target-oriented manner than the company.
Apply this pattern to your own business and create your next innovative business model!
Examples: Iconic Cases
How they do it: User can locate and pick-up the company’s cars via a smartphone app. There is no need to register with a rental car person before every use. After usage, the user can drop and return the car in public parking zones in a pre-defined urban area., which is then ready to be picked up by the next user.
Learn more about Car2Go →
How they do it: McFit’s fitness centers are designed to be fully self-service. The equipment in the gym has written down instructions. In addition, members can check and create a training plan online. Coache in the gym are usually only present to help with general questions but are not offering personal training.
Learn more about McFit →
How they do it: As part of a 2018 effort to redesign its stores, Subway introduced self-service ordering kiosks in select locations. These enable customers to order their sandwich via a touchscreen on a kiosk located in the store.
Learn more about Subway →
How they do it: Most of Google’s products can be set-up fully independently of any Google employees, allowing the company to scale their products regardless of their personnel. The company also provides a lot of content and a peer-to-peer community to support each other in the use of Google products.
Learn more about Google →
How they do it: Cewe customers can either create their individual products at home on their computer or at Cewe stores / machines, which can be used without any support from personnel.
Learn more about CEWE Color →
Below, the top industries for the pattern "Self-service" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 11 firms using this pattern.
Top Industries
Transportation
18% of firms using pattern
18% of firms using pattern
Services
12% of firms using pattern
12% of firms using pattern
Information Technology
5% of firms using pattern
5% of firms using pattern
All Industries
Below, the pattern "Self-service" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
Pay Per Use
4 pattern co-occurrences
4 pattern co-occurrences
Whitelabel
3 pattern co-occurrences
3 pattern co-occurrences
Digitization
3 pattern co-occurrences
3 pattern co-occurrences