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Self-service 45#
A part of the value creation is transferred to the customer in exchange for a lower price of the service or product. This is particularly suited for process steps that add relatively little perceived value for the customer, but incur high costs. Customers benefit from efficiency and time savings, while putting in their own effort. This can also increase efficiency, since in some cases, the customer can execute a valueadding step more quickly and in a more target-oriented manner than the company.
Examples: Iconic Cases
How they do it: Users of the Mobility service can use the vehicles upon spontaneous booking online or via telephone. Then, they can pick up a car from the station without the need to pick-up the key separately as the cars open with the membership card. Hence no personnel is involved in the physical part of the reservation and rental process.
Learn more about Mobility Carsharing →
How they do it: McFit’s fitness centers are designed to be fully self-service. The equipment in the gym has written down instructions. In addition, members can check and create a training plan online. Coache in the gym are usually only present to help with general questions but are not offering personal training.
Learn more about McFit →
How they do it: IKEA stores have three main areas, the exihibition area, self-service area, and warehouse. Products from the self-service area are grab and go articles. Larger products and furniture is presented in the exhibition area and numbered. The customer then has to pick-up the individual parts of the furniture according to the numbers in the warehouse area and proceed to the check-out.
Learn more about IKEA →
How they do it: The customer’s order details are requested online in a structured manner, allowing the customer to order anytime and anywhere without the need to talk to a sales representative.
Learn more about Flyeralarm →
How they do it: User can locate and pick-up the company’s cars via a smartphone app. There is no need to register with a rental car person before every use. After usage, the user can drop and return the car in public parking zones in a pre-defined urban area., which is then ready to be picked up by the next user.
Learn more about Car2Go →
Below, the top industries for the pattern "Self-service" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 11 firms using this pattern.
Top Industries
Services
21% of firms using pattern
21% of firms using pattern
Transportation
21% of firms using pattern
21% of firms using pattern
Information Technology
6% of firms using pattern
6% of firms using pattern
All Industries
Below, the pattern "Self-service" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
Pay Per Use
4 pattern co-occurrences
4 pattern co-occurrences
Whitelabel
3 pattern co-occurrences
3 pattern co-occurrences
Digitization
3 pattern co-occurrences
3 pattern co-occurrences