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Shop-in-shop 46#
Instead of opening new branches, a partner is chosen whose branches can profit from integrating the company's offerings in a way that imitates a small shop within another shop (a win-win situation). The hosting store can benefit from more attracted customers and is able to gain constant revenue from the hosted shop in the form of rent. The hosted company gains access to cheaper resources such as space, location, or workforce.
Examples: Iconic Cases
How they do it: Nespresso not only operates brand shops but also as a shop-in-shop, primarily in kitchen appliance shops and premium food stores. This allows Nespresso to give the customers the same customer experience as it gives in their brand stores and maintains the luxury perception of the brand.
Learn more about Nestlé Nespresso →
How they do it: Especially for consumer products, Bosch markets their products through shop-in-shops, e.g. in hardware stores. This enables them to build and profit their brand as high quality building hardware company.
Learn more about Bosch →
How they do it: Many of Tchibo’s stores are in fact smaller stores within other stores, such as supermarkets or retailers. In these Shop-in-Shop relationships, both parties benefit from additional revenue or cost savings potentials.
Learn more about Tchibo →
How they do it: In large department stores, Levi’s products presented in a shop-in-shop. This allows the company to determine the presentation of their products and lead to more exposed brand.
Learn more about Levi's →
How they do it: Deutsche Post has established shop-in-shops e.g. in supermarkets or stationary shops to utilizing existing store infrastructure and offer store owners to drive in additional customers to their store offering,
Learn more about Deutsche Post →
Below, the top industries for the pattern "Shop-in-shop" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Top Industries
Retail
14% of firms using pattern
14% of firms using pattern
Consumer Goods
10% of firms using pattern
10% of firms using pattern
Industrials
10% of firms using pattern
10% of firms using pattern
All Industries
Below, the pattern "Shop-in-shop" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
Ingredient Branding
1 pattern co-occurrences
1 pattern co-occurrences
Layer Player
1 pattern co-occurrences
1 pattern co-occurrences
License
1 pattern co-occurrences
1 pattern co-occurrences