How they do it: Many of Tchibo’s stores are in fact smaller stores within other stores, such as supermarkets or retailers. In these Shop-in-Shop relationships, both parties benefit from additional revenue or cost savings potentials.
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How they do it: Especially for consumer products, Bosch markets their products through shop-in-shops, e.g. in hardware stores. This enables them to build and profit their brand as high quality building hardware company.
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How they do it: Nespresso not only operates brand shops but also as a shop-in-shop, primarily in kitchen appliance shops and premium food stores. This allows Nespresso to give the customers the same customer experience as it gives in their brand stores and maintains the luxury perception of the brand.
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How they do it: In large department stores, Levi’s products presented in a shop-in-shop. This allows the company to determine the presentation of their products and lead to more exposed brand.
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