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Solution Provider 47#

A full service provider offers total coverage of products and services in a particular domain, consolidated via a single point of contact. Special know-how is given to the customer in order to increase his or her efficiency and performance. By becoming a full service provider, a company can prevent revenue losses by extending their service and adding it to the product. Additionally, close contact with the customer allows great insight into customer habits and needs which can be used to improve the products and services.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: Paypal, known for its peer-to-peer payment service offers full payment solutions to its customers. With one single merchant account, customers (businesses and private individuals) can access a wide range of features and services such as seller protection through PayPal and check-out solutions for onlines stores.
Learn more about PayPal →

How they do it: Cisco offers full solutions for various business types, industries and themes. The solutions include both software and hardware components.
Learn more about Cisco →

How they do it: The Apple iPod in combination with iTunes offers a full solution for the customer’s music consumption, ranging from the physical device to listen to music portably to the actual content to be put on the iPod.
Learn more about Apple iPod/iTunes →

How they do it: Flyeralarm provides printing solutions for customers in all formats ranging from small business cards to large posters. Next to paper and similar materials it also individualizes physical objects such as tshirts, pens or other branding products.
Learn more about Flyeralarm →

How they do it: Salesforce provides a vast range of products that provide value for virtually all aspects of enterprise and SME operations, with dedicated offerings in CRM, marketing, sales etc. With AppExchange integrating third-parties on Saleforce’s platform, it can be considered a one-stop-shop for enterprise software.
Learn more about Salesforce →



Apply this pattern to your own business and create your next innovative business model!