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Subscription 48#

The customer pays a regular fee, typically on a monthly or an annual basis, in order to gain access to a product or service. While customers mostly benefit from lower usage costs and general service availability, the company generates a more steady income stream.


Apply this pattern to your own business and create your next innovative business model!

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Examples: Iconic Cases

How they do it: Amazon offers a product called ”kindleunlimited” for its Kindle devices and apps. This entitles the costumer to unlimited access to content such as e-books, magazines and audio books for a flat fee payable every month.
Learn more about Amazon Kindle →

How they do it: The Swiss Federal Railways (SBB) offer a range of subscription services, such as the ”General-Abonnement” and ”Half-Fare” cards. These products are renewed anually.
Learn more about SBB →

How they do it: Customers who are in need of larger amount of file hosting space, can upgrade their capacity by booking monthly or annual subscription. The more space they require the higher is the price for the subscription.
Learn more about Dropbox →

How they do it: Although general use of LinkedIn is provided for free, the company offers several subscription options which give a user more functionality. These are e.g. targeted on generating sales prospects or recruiting. Subscriptions are typically annually or monthly.
Learn more about LinkedIn →

How they do it: Users gain access to all songs on Spotify’s platform for a flatrate, monthly fee of approximately $10 per month. This enables users to access the vast library at any time and without any limits.
Learn more about Spotify →



Apply this pattern to your own business and create your next innovative business model!

Start the ideation