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Subscription 48#

The customer pays a regular fee, typically on a monthly or an annual basis, in order to gain access to a product or service. While customers mostly benefit from lower usage costs and general service availability, the company generates a more steady income stream.


Apply this pattern to your own business and create your next innovative business model!

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Examples: Iconic Cases

How they do it: McFit’s offers monthly subscriptions to their training facilities. These usually have a fixed minimum term.
Learn more about McFit →

How they do it: Blacksocks sells various subscriptions, allowing the customer to make a 1-time purchase and receive new pairs of socks multiple times per year withouth having to re-order every individual time. The value proposition is to categorize socks as consumables and simplify its customers life.
Learn more about Blacksocks →

How they do it: AWS’ customers subscribe to their services and but are billed on a per-use basis, allowing customers to only needing to pay the cloud computing power which was used by its applications.
Learn more about Amazon Web Services →

How they do it: Next to their ”pay-what-you-want” model, Humble Bundle introduced a monthly subscription service, through which subscribers would receive a curated set of games at the start of each month. Part of the subscription fees would go to charity.
Learn more about Humble Bundle →

How they do it: For SAP’s cloud platform, subscription terms start at €399 per month. Customers gain access to a dedicated dedicated SAP HANA instance and other services.
Learn more about SAP →



Apply this pattern to your own business and create your next innovative business model!

Start the ideation