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Subscription 48#
The customer pays a regular fee, typically on a monthly or an annual basis, in order to gain access to a product or service. While customers mostly benefit from lower usage costs and general service availability, the company generates a more steady income stream.
Apply this pattern to your own business and create your next innovative business model!
Examples: Iconic Cases
How they do it: Dollar Shave Club sells subscriptions for their razorblades. Through this, the product is characterized as a consumable and offers the customer a simplification as he doesn’t have to reorder the product every time he needs it.
Learn more about Dollar Shave Club →
How they do it: Users gain access to all songs on Spotify’s platform for a flatrate, monthly fee of approximately $10 per month. This enables users to access the vast library at any time and without any limits.
Learn more about Spotify →
How they do it: Netflix streaming service operates on a monthly subscription model. There are various options and the price is determined by the amount of how many screens can be used to stream in parallel.
Learn more about Netflix →
How they do it: McFit’s offers monthly subscriptions to their training facilities. These usually have a fixed minimum term.
Learn more about McFit →
How they do it: The Swiss Federal Railways (SBB) offer a range of subscription services, such as the ”General-Abonnement” and ”Half-Fare” cards. These products are renewed anually.
Learn more about SBB →
Below, the top industries for the pattern "Subscription" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 20 firms using this pattern.
Top Industries
E-Commerce
36% of firms using pattern
36% of firms using pattern
Information Technology
21% of firms using pattern
21% of firms using pattern
Services
15% of firms using pattern
15% of firms using pattern
All Industries
Below, the pattern "Subscription" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
Leverage Customer Data
4 pattern co-occurrences
4 pattern co-occurrences
Two-sided Market
4 pattern co-occurrences
4 pattern co-occurrences
Digitization
4 pattern co-occurrences
4 pattern co-occurrences