How they do it: Customers who are in need of larger amount of file hosting space, can upgrade their capacity by booking monthly or annual subscription. The more space they require the higher is the price for the subscription.
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How they do it: Customers who don’t want to participate in the cooperative. As a member one has access to all Mobility cars and scooters and can profit from additional benefits such as discounts for car rentals or hotels.
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How they do it: Amazon offers a product called ”kindleunlimited” for its Kindle devices and apps. This entitles the costumer to unlimited access to content such as e-books, magazines and audio books for a flat fee payable every month.
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How they do it: Microsoft used to sell their Microsoft Office programs for a one-time fee. New versions of the software had to be purchased again. However, they introduced Office365, allowing users to subscribe for a monthly or annual fee and always get the latest version of the Office software on their device. This also allows Microsoft to eliminate product CDs but can distribute its software via downloads from its website.
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How they do it: Dollar Shave Club sells subscriptions for their razorblades. Through this, the product is characterized as a consumable and offers the customer a simplification as he doesn’t have to reorder the product every time he needs it.
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