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Trash-to-cash 51#

Used products are collected and either sold in other parts of the world or transformed into new products. The profit scheme is essentially based on low-to-no purchase prices. Resource costs for the company are practically eliminated, whilst the supplier's waste disposal is either provided, or associated costs are reduced. This also addresses customers’ potential environmental awareness ideals.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: Freitag’s unique selling proposition is that all products are made from recycled materials that had a different purpose in their previous life. An example are the backpacks, handbags, and assecoires made from used truck covers, with straps from old seatbelts.
Learn more about Freitag lab.ag →



Apply this pattern to your own business and create your next innovative business model!