← Back to Network View
Two-sided Market 52#
A two-sided market facilitates interactions between multiple interdependent groups of customers. The value of the platform increases as more groups or as more individual members of each group are using it. The two sides usually come from disparate groups, e.g., businesses and private interest groups.
Examples: Iconic Cases
How they do it: AWS has a markeplace for cloud computing applications. In a digital catalag with thousands of software listings from independent software vendors, users can find software to test, buy and deploy on AWS.
Learn more about Amazon Web Services →
How they do it: The iTunes functions as a two-sided market with artists, producers or other rights-owners on the one side and customers / users on the other side.
Learn more about Apple iPod/iTunes →
How they do it: The AppStore functions as a two-sided market with app developers and corporations on the one side and customers / users on the other side.
Learn more about Apple iPhone/AppStore →
How they do it: eBay is a two sided market. Sellers are able to list their products for a small fee or even for free, while buyers can discover product listings, and bid on or purchase products. eBay facilitates discovery and payments via its platform.
Learn more about eBay →
How they do it: Craigslist works as a two-sided market offering people to offer and search for various services and goods. The market participants can be both businesses as well as private individuals.
Learn more about Craigslist →
Below, the top industries for the pattern "Two-sided Market" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 18 firms using this pattern.
Top Industries
Information Technology
33% of firms using pattern
33% of firms using pattern
Services
32% of firms using pattern
32% of firms using pattern
Hardware
25% of firms using pattern
25% of firms using pattern
All Industries
Below, the pattern "Two-sided Market" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
Leverage Customer Data
10 pattern co-occurrences
10 pattern co-occurrences
Digitization
7 pattern co-occurrences
7 pattern co-occurrences
Long Tail
6 pattern co-occurrences
6 pattern co-occurrences