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Two-sided Market 52#
A two-sided market facilitates interactions between multiple interdependent groups of customers. The value of the platform increases as more groups or as more individual members of each group are using it. The two sides usually come from disparate groups, e.g., businesses and private interest groups.
Apply this pattern to your own business and create your next innovative business model!
Examples: Iconic Cases
How they do it: In Payback’s case the two groups of customers in the two-sided market a the private consumers and members of the loyalty program and the vendors who reward their customers purchases. Payback itself has access to the individual customer data and can earn money from the businesses participating in their program.
Learn more about Payback →
How they do it: YouTube’s platform features a set of key stakeholders: Their users, creators, rights holders of music videos and copyrighted content, and advertisers. Reconciliating stakeholder needs in this ecosystem or multi-sided market is a key challenge for YouTube.
Learn more about YouTube →
How they do it: eBay is a two sided market. Sellers are able to list their products for a small fee or even for free, while buyers can discover product listings, and bid on or purchase products. eBay facilitates discovery and payments via its platform.
Learn more about eBay →
How they do it: Airbnb offers a platform for everyone to offer their home, or experiences to guests. Airbnb’s focus lies purely on providing a reliable platform with safety mechanisms for both hosts and guests which simplifies the process of hosting and booking an accomodation.
Learn more about Airbnb →
How they do it: The experience on the platform for the individual user increases with the amounts of interactions he can have with friends, peers, brands and other associations.
Learn more about Facebook →
Below, the top industries for the pattern "Two-sided Market" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 18 firms using this pattern.
Top Industries
Information Technology
24% of firms using pattern
24% of firms using pattern
Hardware
18% of firms using pattern
18% of firms using pattern
Services
18% of firms using pattern
18% of firms using pattern
All Industries
Below, the pattern "Two-sided Market" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
Leverage Customer Data
10 pattern co-occurrences
10 pattern co-occurrences
Digitization
7 pattern co-occurrences
7 pattern co-occurrences
Long Tail
6 pattern co-occurrences
6 pattern co-occurrences