How they do it: The experience on the platform for the individual user increases with the amounts of interactions he can have with friends, peers, brands and other associations.
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How they do it: JCDecaux is working with public transport authorities or government entities to furnish a city’s streets and public spaces with furnishings (e.g. public benches) in return for obtaining advertising rights at these locations. These advertising spaces are then marketed to advertisers who are willing to pay for prime locations and transit media opportunities, while the respective city benefits from advertising design innovations and free or reduced-cost public services.
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How they do it: Craigslist works as a two-sided market offering people to offer and search for various services and goods. The market participants can be both businesses as well as private individuals.
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How they do it: Spotify maintains close relationships not only with it’s customers (paying and free users of the Spotify platform), but also with a set of crucial stakeholders, the rights holders of the content. It distributes approximately 70% of total revenue to rights holders, who then pay artists based on their individual agreements.
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How they do it: eBay is a two sided market. Sellers are able to list their products for a small fee or even for free, while buyers can discover product listings, and bid on or purchase products. eBay facilitates discovery and payments via its platform.
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