How they do it: The experience on the platform for the individual user increases with the amounts of interactions he can have with friends, peers, brands and other associations.
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How they do it: Humble Bundle doesn’t develop the games offered on its website itself but rather acts as a marketplace operator. On the one side, there are developers, which provide their games to be included in the offering and on the other side are the customers. Developer’s revenue is directly linked to the success of their game on the website.
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How they do it: AWS has a markeplace for cloud computing applications. In a digital catalag with thousands of software listings from independent software vendors, users can find software to test, buy and deploy on AWS.
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How they do it: Craigslist works as a two-sided market offering people to offer and search for various services and goods. The market participants can be both businesses as well as private individuals.
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How they do it: In Payback’s case the two groups of customers in the two-sided market a the private consumers and members of the loyalty program and the vendors who reward their customers purchases. Payback itself has access to the individual customer data and can earn money from the businesses participating in their program.
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