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Two-sided Market 52#

A two-sided market facilitates interactions between multiple interdependent groups of customers. The value of the platform increases as more groups or as more individual members of each group are using it. The two sides usually come from disparate groups, e.g., businesses and private interest groups.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: In the Amazon online store’s ”marketplace” section, retailers independent from Amazon can sell their products to customers.
Learn more about Amazon Store →

How they do it: YouTube’s platform features a set of key stakeholders: Their users, creators, rights holders of music videos and copyrighted content, and advertisers. Reconciliating stakeholder needs in this ecosystem or multi-sided market is a key challenge for YouTube.
Learn more about YouTube →

How they do it: The experience on the platform for the individual user increases with the amounts of interactions he can have with friends, peers, brands and other associations.
Learn more about Facebook →

How they do it: Airbnb offers a platform for everyone to offer their home, or experiences to guests. Airbnb’s focus lies purely on providing a reliable platform with safety mechanisms for both hosts and guests which simplifies the process of hosting and booking an accomodation.
Learn more about Airbnb →

How they do it: In the Amazon Kindle store, publishers, authors and other rights-owners can sell their content to Kindle users. Hence, Amazon is just providing the marketplace but does not have to provide the content itself.
Learn more about Amazon Kindle →



Apply this pattern to your own business and create your next innovative business model!