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Ultimate Luxury 53#
This pattern describes the strategy of a company to focus on the upper side of society's pyramid. This allows a company to distinguish its products or services greatly from others. High standards of quality or exclusive privileges are the main focus to attract these kinds of customers. The necessary investments for these differentiations are met by the relatively high prices that can be achieved which usually allow for very high margins.
Examples: Iconic Cases
How they do it: In 2016, Rolls-Royce only sold a total of approximately 4,000 vehicles. These low production quantities reflect in very high margins and with a very high average price of about $600,000. The customers are attracted by the extremely high quality and exclusive branding. A marketing survey in 1987 showed that only Coca-Cola was a more widely known brand than Rolls-Royce.
Learn more about Rolls-Royce →
How they do it: Marriott’s hotel chain brands range from budget to absolute luxury. In the Marriott ”Luxury Collection”, the company offers the most exclusive properties and destinations. For these properties, separate booking, marketing and promotions exist.
Learn more about Marriott International →
How they do it: First class travelers and guests with the highest loyalty status enjoy exclusive treatment and amenities such as limousine airport transfer, exclusive lounges as well as in-flight luxury dining.
Learn more about American Airlines →
How they do it: Lufthansa has a special offer and service towards clients in the luxury segment. First class travelers and guests with the highest loyalty status enjoy exclusive treatment and amenities such as limousine airport transfer, exclusive lounges as well as in-flight luxury dining.
Learn more about Lufthansa →
How they do it: Abbot Downing’s services are targeted at UHNWIs (ultra-high-net-worth individuals) and families, making it a service for the top 1% by offering a full range solution for its selected client group.
Learn more about Abbot Downing →
Below, the top industries for the pattern "Ultimate Luxury" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 7 firms using this pattern.
Top Industries
Airlines
67% of firms using pattern
67% of firms using pattern
Transportation
36% of firms using pattern
36% of firms using pattern
Automotive
30% of firms using pattern
30% of firms using pattern
All Industries
Below, the pattern "Ultimate Luxury" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
Cross Selling
1 pattern co-occurrences
1 pattern co-occurrences
Customer Loyalty
1 pattern co-occurrences
1 pattern co-occurrences
Direct Selling
1 pattern co-occurrences
1 pattern co-occurrences