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Whitelabel 55#
A white label producer allows other companies to distribute its goods under their brands, so that it appears as if they are made by them. The same product or service is often sold by multiple marketers and under different brands. This way, various customer segments can be satisfied with the same product.
Examples: Iconic Cases
How they do it: With only approximately 700 employees, Richelieu Foods productes hundreds of millions of pizzas per year for dozens of customers. The products are manufactured according to specifications by Richelieu Foods and furnished with the customer’s branding and packaging.
Learn more about Richelieu Foods →
How they do it: Google offers a customizable version of its search engine for customers to put on their website or blog. This allows websites to utilize Google’s search algorithms on their content and provide its visitors a fast way to search through the content of specific websites. The website owner can select what pages the engine displays and prioritize its order.
Learn more about Google →
How they do it: Cewe’s individualized products are not branded with Cewe, allowing businesses to create individually branded products e.g. for advertising purposes.
Learn more about CEWE Color →
How they do it: Next to private label production such as Foxconn does through contract manufacturing for Apple, it also offers white label products. These are typically not branded with Foxconn’s but the distributor’s brand and sold to multiple distributors. This allows these typically low cost electronic products to be manufactured in a bigger scale and therefore at lower cost than it would be the case for one specific distributor as the underlying technology is indentical.
Learn more about Foxconn →
How they do it: Although a customer can run its IT on AWS cloud computing, AWS is usually not branded in the company’s product but running for the product in the background.
Learn more about Amazon Web Services →
Below, the top industries for the pattern "Whitelabel" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Top Industries
E-Commerce
9% of firms using pattern
9% of firms using pattern
Services
9% of firms using pattern
9% of firms using pattern
Information Technology
5% of firms using pattern
5% of firms using pattern
All Industries
Below, the pattern "Whitelabel" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
Digitization
3 pattern co-occurrences
3 pattern co-occurrences
Solution Provider
3 pattern co-occurrences
3 pattern co-occurrences
Self-service
3 pattern co-occurrences
3 pattern co-occurrences