How they do it: Although a customer can run its IT on AWS cloud computing, AWS is usually not branded in the company’s product but running for the product in the background.
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How they do it: Google offers a customizable version of its search engine for customers to put on their website or blog. This allows websites to utilize Google’s search algorithms on their content and provide its visitors a fast way to search through the content of specific websites. The website owner can select what pages the engine displays and prioritize its order.
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How they do it: Cewe’s individualized products are not branded with Cewe, allowing businesses to create individually branded products e.g. for advertising purposes.
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How they do it: Next to private label production such as Foxconn does through contract manufacturing for Apple, it also offers white label products. These are typically not branded with Foxconn’s but the distributor’s brand and sold to multiple distributors. This allows these typically low cost electronic products to be manufactured in a bigger scale and therefore at lower cost than it would be the case for one specific distributor as the underlying technology is indentical.
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How they do it: With only approximately 700 employees, Richelieu Foods productes hundreds of millions of pizzas per year for dozens of customers. The products are manufactured according to specifications by Richelieu Foods and furnished with the customer’s branding and packaging.
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