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Virtualization 57#

This pattern describes the imitation of a traditionally physical process in a virtual environment, e.g., a virtual workspace. The advantage for the customer is the ability to interact with the process from any location or device. In exchange, the customer pays for access to the virtual service.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: The online service DUFL virtualized the storage and transport of clothing for individuals with special focus on travelers. By storing their clothes in a private DUFL closet, users can pack their suitcase online via the DUFL smartphone application. The suitcase can be sent to any accommodation.
Learn more about DUFL →

How they do it: Microsoft Teams is a digital collaboration platform for SMEs, corporates and individuals. The platform facilitates working on files, especially the ones from Office 365, together. Tools such as audio and video call, instant messaging and data collaboration enable an entirely virtual form of cooperation.
Learn more about Microsoft Teams →

How they do it: Dropbox is a well-known name today. By applying the virtualization pattern to physical digital storage, it was one of the first cloud storage providers to facilitate data exchange when cell phones and computers are connected to the Internet.
Learn more about Dropbox →

How they do it: As part of Amazon Web Services, Amazon WorkSpaces moves your Windows or Linux desktop with all its features into the cloud, accessible from all major devices and suitable for various infrastructure scenarios (desktops, cell phones, bring-your- own devices).
Learn more about Amazon Web Services →

How they do it: With the digital eLearning platform Udacity, the media company Bertelsmann has virtualized the education system. Udacity’s eLearning consists of 3.5 month long courses in Cloud, Data and AI. This digitalization allows users to benefit from the same value propositions as promised in the virtualisation business model pattern: that is, interacting with the process from any location, at any time.
Learn more about Bertelsmann - Udacity →



Apply this pattern to your own business and create your next innovative business model!