Object As Point-of-sale 59#
The point of sale of consumables moves to the point of consumption. This generates a stronger lock-in and results in higher customer retention. When the point of sale is shifted away from competing products, the customer becomes less sensitive to price.
Examples: Iconic Cases
How they do it: Bird offers electric scooters on every city street corner. A scooter can be used by anyone who installs the corresponding smartphone app. The app collects data points and the price you pay depends on the distance driven.
Learn more about Bird →
How they do it: Ubitricity moves the value creation from the charging station to the electric car with its mobile metering technology. The mobile and calibrated electricity meter is available, for example, in the ubitricity SmartCable – and not still stationary in the charging station. This technology opens up new opportunities for EV value creation and even access to the energy market.
Learn more about Ubitricity →
How they do it: New concepts that also approach the pattern of "object as point of sale" are the increasingly popular smart glasses. Available from Google or Facebook, smart glasses allow customers to buy what they see on the spot.
Learn more about Google Glasses →
How they do it: Amazon Alexa is a Voice Assistant which is installed inside homes via the Echo smart speaker. Alexa answers the user’s questions and can trigger actions. For instance, the user can add things to a shopping list and order them from Amazon just via voice.
Learn more about Amazon Alexa →
How they do it: Amazon has introduced the "Amazon Dash Cart". This allows shoppers to fill up two shopping bags through a camera system that recognize what is put into the shopping cart. The customer's credit card is charged after leaving the supermarket through a specific door system.
Learn more about Amazon - Dash Concept →
Below, the top industries for the pattern "Object As Point-of-sale" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Top Industries
12% of firms using pattern
11% of firms using pattern
6% of firms using pattern