How they do it: Blacksock’s subscribers purchase and pay their sock subscription in advance, allowing the company to use the increased liquidity to finance other areas such as growth.
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How they do it: American Express developed the traveller’s cheque in 1891. It is a business model innovation based on the Cash Machine pattern. It emerged from the problem faced by American Express’ own employees who travelled abroad and had difficulty obtaining cash in a foreign country.
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How they do it: Groupon’s customers typically pay for a voucher or coupon upfront directly to Groupon. This voucher or coupon can then be used to get a product or service with the merchant. Upon delivering the service or product, the business gets paid by Groupon.
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How they do it: Amazon Web Services offers pricing for it’s computing pricing on an annual, pre-paid schedule. These so-called ”Reserved Instances” provide customers with a significant discount (up to 75%) compared to On-Demand instance pricing.
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How they do it: In the Amazon web store, customers usually pay in the check-out process prior to the products being shipped (payment upon receivement possible for a fee). This gives Amazon an increased liquidity which e.g. enables growth investments.
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