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Crowdsourcing 9#
The solution of a task or problem is adopted by an anonymous crowd, typically via the Internet. Contributors receive a small reward or have the chance to win a prize if their solution is chosen for production or sale. Customer interaction and inclusion can foster a positive relationship with a company, and subsequently increase sales and revenue.
Examples: Iconic Cases
How they do it: By initiating their Connect + Develop concept, Procter and Gamble invites people to submit their innovative ideas. According to their website, ”External collaboration plays a key role in nearly 50 percent of P&G’s products. We’ve collaborated with outside partners for generations but the importance of these alliances has never been greater.” Through this approach, the company is exploring solutions and innovations in packaging, design, marketing models, research methods, engineering, technology, etc.
Learn more about Procter & Gamble →
How they do it: GE set up a crowdsourcing platform on which they published explicit problems there were looking to solve, e.g. in the area of data science. The platform allows independent teams to submit solutions and also collaborate and work jointly with internal and external stakeholders on developing new solutions. This allows the company to acces new impulses and resources.
Learn more about General Electric →
How they do it: Cisco implemented crowdsourcing at its company through establishing the I-Prize. I-Prize is an initiative that encourages employers worldwide to submit innovative ideas in technology and business for Cisco to finance its development.
Learn more about Cisco →
Below, the top industries for the pattern "Crowdsourcing" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 3 firms using this pattern.
Top Industries
Consumer Goods
10% of firms using pattern
10% of firms using pattern
Hardware
8% of firms using pattern
8% of firms using pattern
Information Technology
2% of firms using pattern
2% of firms using pattern
All Industries
Below, the pattern "Crowdsourcing" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
Leverage Customer Data
1 pattern co-occurrences
1 pattern co-occurrences
License
1 pattern co-occurrences
1 pattern co-occurrences
Performance-based Contracting
1 pattern co-occurrences
1 pattern co-occurrences