How they do it: By initiating their Connect + Develop concept, Procter and Gamble invites people to submit their innovative ideas. According to their website, ”External collaboration plays a key role in nearly 50 percent of P&G’s products. We’ve collaborated with outside partners for generations but the importance of these alliances has never been greater.” Through this approach, the company is exploring solutions and innovations in packaging, design, marketing models, research methods, engineering, technology, etc.
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How they do it: Cisco implemented crowdsourcing at its company through establishing the I-Prize. I-Prize is an initiative that encourages employers worldwide to submit innovative ideas in technology and business for Cisco to finance its development.
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How they do it: GE set up a crowdsourcing platform on which they published explicit problems there were looking to solve, e.g. in the area of data science. The platform allows independent teams to submit solutions and also collaborate and work jointly with internal and external stakeholders on developing new solutions. This allows the company to acces new impulses and resources.
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