How they do it: The more files customers have saved on their Dropbox’ file hosting space and the more devices are linked to it or the more users the space is shared with, the more effort it is to switch to another service.
Learn more about Dropbox →
How they do it: Through their Google Playstore, the company offers both content and apps for its customers. However, these can only be used on the respective environments and not be transferred to other environments. Hence, once the customer is used to the service and has purchased a lot of content or apps, the switching costs are very high.
Learn more about Google →
How they do it: In the beginning customers set up their initial cloud computing structure on AWS by using the free ”credits”. With an increased use of the product, the switching cost to a different solution increase as well.
Learn more about Amazon Web Services →
How they do it: Hewlett-Packard’s printers have only limited compability with 3rd party ink cartridges, leading to a lock-in effect for customers once they purchased a Hewlett-Packard printer device.
Learn more about Hewlett-Packard →
How they do it: Apple has created an ecosystem of hardware and software combinations. For example can the native music app of the iPhone only be connected through the Apple software iTunes. This creates a lock-in effect, also when the user wants to synchronize other media across devices.
Learn more about Apple iPhone/AppStore →