How they do it: Amazon’s online store (and recently also offline stores) offer a complex variety of products including food and non-food products. The wide ranging assortment attracts customers that are looking for all sorts of products and offers Amazon huge potential for cross-selling.
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How they do it: H&M not only sells clothes but also expanded in the areas of accesories and shoes. Its clothes’ offering ranges from formal to leisure. Hence, H&M has a holistic offering, allowing customers to purchase whole outfits at one store.
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How they do it: Based on ”Nordic living”, IKEA offers everything related to home and living as well as groceries. This includes furniture for indoor and outdoor, accessories and food.
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How they do it: Best Buy offers a wide variety of electronics, including products for various price and quality requirements. This allows them to target customers with varying purchasing power and provide comparisons of products prices and qualities.
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