How they do it: Based on ”Nordic living”, IKEA offers everything related to home and living as well as groceries. This includes furniture for indoor and outdoor, accessories and food.
Learn more about IKEA →
How they do it: H&M not only sells clothes but also expanded in the areas of accesories and shoes. Its clothes’ offering ranges from formal to leisure. Hence, H&M has a holistic offering, allowing customers to purchase whole outfits at one store.
Learn more about H&M →
How they do it: Amazon’s online store (and recently also offline stores) offer a complex variety of products including food and non-food products. The wide ranging assortment attracts customers that are looking for all sorts of products and offers Amazon huge potential for cross-selling.
Learn more about Amazon Store →
How they do it: Best Buy offers a wide variety of electronics, including products for various price and quality requirements. This allows them to target customers with varying purchasing power and provide comparisons of products prices and qualities.
Learn more about Best Buy →