How they do it: In its ”Porsche Experience Centers”, the brand aims to let customers explore the car models and associate positive emotions and foster affection before the purchase decision is made.
Learn more about Porsche →
How they do it: Dollar Shave Club has a distinct brand image focusing on the bearded man. By focusing on the manliness also in its advertising campaigns it allows the customers to identify themselves with the brand.
Learn more about Dollar Shave Club →
How they do it: Through both their online store as well as physical brand stores, Freitag controls the whole product presentation. Due to the unique selling proposition of using only recycled materials, the manufacturing and sourcing process plays a great role for the customer experience and enables customers a high identification with the products and the brand.
Learn more about Freitag lab.ag →
How they do it: IKEA’s stores and products are all designed around the theme ”Nordic living”. Products are named with Swedish words and the food offered in the IKEA restaurants and grocery stores is mainly Swedish as well. Hence IKEA products and product names have a high recognition value.
Learn more about IKEA →
How they do it: Harley Davidson is based on the marketing image of the ”lone rider”, initiated to emphasize a more working-class, macho, and a little anti-social attitude associated with motorcycling’s dark side.
Learn more about Harley Davidson →