Customers are retained and loyalty assured by providing value beyond the actual product or service itself, i.e., through incentive-based programs. The goal is to increase loyalty by creating an emotional connection or simply rewarding it with special offers. Customers are voluntarily bound to the company, which protects future revenue.
How they do it: Starbucks Rewards is often regarded as one of the best retail loyalty programs in existence. Every $1 spent in a Starbucks will credit 2 ”Stars” to a member’s account, which the users subsequently are able to redeem for free food or beverages.
Learn more about Starbucks →
How they do it: Payback provides a multi-brand loyalty and couponing program which allows customers to electronically collect rewards for qualified purchases with a large amount of partner shops both online and offline.
Learn more about Payback →
How they do it: Nespresso’s loyalty club lets customer register their coffee machine online and profit from exclusive offers and discounts. In addition club members get a free Nespresso coffee in every official brand store. The club serves the company as an exclusive brand enhancer.
Learn more about Nestlé Nespresso →
How they do it: Shell started a loyalty program for its customers called Fuel Rewards®. Members earn 5¢/gallon for every $25 spent inside participating Shell stations.
Learn more about Shell →
How they do it: Hosts that attain outstanding customer reviews, are quick in responding to new booking enquiries and have a high amount of stays to their property will be rewared with a ”Superhost” badge. This allows them to highlight their accomodations to customers, get rewards and discounts from Airbnb as well as early access to new features.
Learn more about Airbnb →