Customer Loyalty 10#
Customers are retained and loyalty assured by providing value beyond the actual product or service itself, i.e., through incentive-based programs. The goal is to increase loyalty by creating an emotional connection or simply rewarding it with special offers. Customers are voluntarily bound to the company, which protects future revenue.
Examples: Iconic Cases
How they do it: Walmart’s Savings Catcher is a customer loyalty initiative which promises customers that they will always get the lowerst prices at the company’s stores. If a customer finds the same product at another location for a lower price, Walmart will credit the difference directly to a special gift card to be redeemed at Walmart.
Learn more about Walmart →
How they do it: Starbucks Rewards is often regarded as one of the best retail loyalty programs in existence. Every $1 spent in a Starbucks will credit 2 ”Stars” to a member’s account, which the users subsequently are able to redeem for free food or beverages.
Learn more about Starbucks →
How they do it: Shell started a loyalty program for its customers called Fuel Rewards®. Members earn 5¢/gallon for every $25 spent inside participating Shell stations.
Learn more about Shell →
How they do it: Marriott’s loyalty program ”Marriott Rewards” offers its members exclusive status benefits as well as the possibility to earn and spend rewards with every stay. In addition to that, there are different levels which loyal customers can reach by staying a certain amount of nights in one of the Marriott hotels. Depending on the level, members get additional benefits and preferred treatment.
Learn more about Marriott International →
How they do it: Payback provides a multi-brand loyalty and couponing program which allows customers to electronically collect rewards for qualified purchases with a large amount of partner shops both online and offline.
Learn more about Payback →
Below, the top industries for the pattern "Customer Loyalty" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Top Industries
24% of firms using pattern
19% of firms using pattern
5% of firms using pattern
All Industries
Below, the pattern "Customer Loyalty" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
5 pattern co-occurrences
5 pattern co-occurrences
5 pattern co-occurrences