How they do it: The Home Depot offers a loyalty program called ”Home Depot’s Pro Xtra” to professionals and contractors. It combines bulk-pricing with weekly specials and rebates.
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How they do it: Lufthansa’s loyalty program ”Miles & More” allows customers to collect status tier and reward points for each flight or spend with the airline. This allows the company to tie frequent flyers to them by offering rewards which can be physical products or flights as well as access to exclusive lounges and priority treatment at the airport.
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How they do it: Airlines such as American Airlines have a big customer loyalty program, rewarding passengers for flying and spending with the airline. Through their loyal behaviour, customers can earn status which allows benefits such as lounge access, upgrades and priority treatment as well as spend loyalty points to purchase physical goods.
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How they do it: Nespresso’s loyalty club lets customer register their coffee machine online and profit from exclusive offers and discounts. In addition club members get a free Nespresso coffee in every official brand store. The club serves the company as an exclusive brand enhancer.
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How they do it: Hosts that attain outstanding customer reviews, are quick in responding to new booking enquiries and have a high amount of stays to their property will be rewared with a ”Superhost” badge. This allows them to highlight their accomodations to customers, get rewards and discounts from Airbnb as well as early access to new features.
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