How they do it: American Express lets its credit card customers collect reward points for each spent. By offering money and in-kind rewards for a certain amount of collected reward points, customers are incentivized to use the card more.
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How they do it: Nespresso’s loyalty club lets customer register their coffee machine online and profit from exclusive offers and discounts. In addition club members get a free Nespresso coffee in every official brand store. The club serves the company as an exclusive brand enhancer.
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How they do it: The Home Depot offers a loyalty program called ”Home Depot’s Pro Xtra” to professionals and contractors. It combines bulk-pricing with weekly specials and rebates.
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How they do it: The loyalty program My Best Buy allows customers to get rewards for points collected with purchases at Best Buy. In addition My Best Buy members benefit from better purchasing conditions such as free shipping, access to sales and offers and extended return and exchange periods.
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How they do it: Shell started a loyalty program for its customers called Fuel Rewards®. Members earn 5¢/gallon for every $25 spent inside participating Shell stations.
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