How they do it: American Express lets its credit card customers collect reward points for each spent. By offering money and in-kind rewards for a certain amount of collected reward points, customers are incentivized to use the card more.
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How they do it: Marriott’s loyalty program ”Marriott Rewards” offers its members exclusive status benefits as well as the possibility to earn and spend rewards with every stay. In addition to that, there are different levels which loyal customers can reach by staying a certain amount of nights in one of the Marriott hotels. Depending on the level, members get additional benefits and preferred treatment.
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How they do it: The Home Depot offers a loyalty program called ”Home Depot’s Pro Xtra” to professionals and contractors. It combines bulk-pricing with weekly specials and rebates.
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How they do it: Starbucks Rewards is often regarded as one of the best retail loyalty programs in existence. Every $1 spent in a Starbucks will credit 2 ”Stars” to a member’s account, which the users subsequently are able to redeem for free food or beverages.
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How they do it: The loyalty program My Best Buy allows customers to get rewards for points collected with purchases at Best Buy. In addition My Best Buy members benefit from better purchasing conditions such as free shipping, access to sales and offers and extended return and exchange periods.
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