← Back to Network View
Customer Loyalty 10#
Customers are retained and loyalty assured by providing value beyond the actual product or service itself, i.e., through incentive-based programs. The goal is to increase loyalty by creating an emotional connection or simply rewarding it with special offers. Customers are voluntarily bound to the company, which protects future revenue.
Examples: Iconic Cases
How they do it: Airlines such as American Airlines have a big customer loyalty program, rewarding passengers for flying and spending with the airline. Through their loyal behaviour, customers can earn status which allows benefits such as lounge access, upgrades and priority treatment as well as spend loyalty points to purchase physical goods.
Learn more about American Airlines →
How they do it: Walmart’s Savings Catcher is a customer loyalty initiative which promises customers that they will always get the lowerst prices at the company’s stores. If a customer finds the same product at another location for a lower price, Walmart will credit the difference directly to a special gift card to be redeemed at Walmart.
Learn more about Walmart →
How they do it: Amazon drives up customer loyalty through their paid premium subscription membership Amazon Prime. This allows members unlimited free shipping (on many items) and access to various other content. By charging a flat annual fee, customer return as their benefits of the membership increase with the amount of purchases on the website.
Learn more about Amazon Store →
How they do it: Payback provides a multi-brand loyalty and couponing program which allows customers to electronically collect rewards for qualified purchases with a large amount of partner shops both online and offline.
Learn more about Payback →
How they do it: The loyalty program My Best Buy allows customers to get rewards for points collected with purchases at Best Buy. In addition My Best Buy members benefit from better purchasing conditions such as free shipping, access to sales and offers and extended return and exchange periods.
Learn more about Best Buy →
Below, the top industries for the pattern "Customer Loyalty" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 13 firms using this pattern.
Top Industries
Retail
24% of firms using pattern
24% of firms using pattern
Consumer Goods
19% of firms using pattern
19% of firms using pattern
Information Technology
6% of firms using pattern
6% of firms using pattern
All Industries
Below, the pattern "Customer Loyalty" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
Leverage Customer Data
4 pattern co-occurrences
4 pattern co-occurrences
Affiliation
3 pattern co-occurrences
3 pattern co-occurrences
Two-sided Market
3 pattern co-occurrences
3 pattern co-occurrences