How they do it: In 2014, Pinterest generated its first revenue, when it began charging advertisers to promote their products to the site’s millions of users, consisting of hobbyists, vacation planners, and do-it-yourselfers. It generates revenue by displaying advertisements in the form of “Promoted Pins.” Promoted Pins are based on an individual user’s interests, things done on Pinterest, or a result of visiting an advertiser’s site or app (via re-targeting).
Learn more about Pinterest →
How they do it: JCDecaux allows its customers to advertise in the public space. This includes street furniture, public transport and billboards. The audience of JCDecaux’ products are the people who use these services. However those people don’t pay money to JCDecaux. On the other hand JCDecaux markets the people’s attention to its clients who pay money to the company to advertise to the people. This money generates revenue for the company and pays for the physical infrastructure.
Learn more about JCDecaux →
How they do it: Google’s search engine is free to use for all customers. However Google monetizes its search users through providing companies targeted advertising which allows them to target exactly the customers that are looking for a certain product or service and also enables the customers to better find what they are looking for.
Learn more about Google →
How they do it: YouTube’s platform, website and mobile apps are all free to use. In fact, over 5 billion videos are watched every day. In the absence of paying customers, advertisements on YouTube cross-finance the vast infrastructure needed to support YouTube’s operations.
Learn more about YouTube →
How they do it: Although regular users can use the platform for free, LinkedIn integrates targeted ads for services as well as jobs in the individual users platform experience. Hence it is able to generate revenue from both free as well as premium users.
Learn more about LinkedIn →