How they do it: Advertisements help keep Skype free for millions of users. These advertisements are displayed in an unobtrusive way and will not disrupt Skype user’s experience. If customers have purchased Skype Credits or a subscription, you will not see advertisements for other companies in Skype.
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How they do it: Facebook is free for private individuals and businesses. The main monetization happens through the possibility for companies for targeted advertising.
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How they do it: Brainpool’s video-on-demand platform MySpass is available for free but financed with video advertising (comparable to traditional TV advertising).
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How they do it: In 2014, Pinterest generated its first revenue, when it began charging advertisers to promote their products to the site’s millions of users, consisting of hobbyists, vacation planners, and do-it-yourselfers. It generates revenue by displaying advertisements in the form of “Promoted Pins.” Promoted Pins are based on an individual user’s interests, things done on Pinterest, or a result of visiting an advertiser’s site or app (via re-targeting).
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How they do it: SlideShare was acquired by LinkedIn in 2012. It then started to offer advertisers the opportunity to run Content Ads, which enabled them to reach a targeted audience of professionals on LinkedIn.
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