How they do it: YouTube’s platform, website and mobile apps are all free to use. In fact, over 5 billion videos are watched every day. In the absence of paying customers, advertisements on YouTube cross-finance the vast infrastructure needed to support YouTube’s operations.
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How they do it: As Hotmail drove a lot of traffic on its website from its email users, it monetized that traffic with ads. These include sponsored articles, as well as display ads. The core product remained free to the user but Hotmail generated revenue from advertisers.
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How they do it: Mozilla doesn’t charge its users for the download or use of the software. However by using the software, Mozilla gets access to the users data and searches, which the company can then market to search engine operators and other advertisers.
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How they do it: SlideShare was acquired by LinkedIn in 2012. It then started to offer advertisers the opportunity to run Content Ads, which enabled them to reach a targeted audience of professionals on LinkedIn.
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How they do it: Although regular users can use the platform for free, LinkedIn integrates targeted ads for services as well as jobs in the individual users platform experience. Hence it is able to generate revenue from both free as well as premium users.
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