How they do it: Facebook is free for private individuals and businesses. The main monetization happens through the possibility for companies for targeted advertising.
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How they do it: In 2014, Pinterest generated its first revenue, when it began charging advertisers to promote their products to the site’s millions of users, consisting of hobbyists, vacation planners, and do-it-yourselfers. It generates revenue by displaying advertisements in the form of “Promoted Pins.” Promoted Pins are based on an individual user’s interests, things done on Pinterest, or a result of visiting an advertiser’s site or app (via re-targeting).
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How they do it: As Hotmail drove a lot of traffic on its website from its email users, it monetized that traffic with ads. These include sponsored articles, as well as display ads. The core product remained free to the user but Hotmail generated revenue from advertisers.
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How they do it: Mozilla doesn’t charge its users for the download or use of the software. However by using the software, Mozilla gets access to the users data and searches, which the company can then market to search engine operators and other advertisers.
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How they do it: Brainpool’s video-on-demand platform MySpass is available for free but financed with video advertising (comparable to traditional TV advertising).
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