User Designed 54#
Within user manufacturing, a customer is both the manufacturer and the consumer. As an example, an online platform provides the customer with the necessary support in order to design and merchandise the product, e.g., product design software, manufacturing services, or an online shop to sell the product. Thus, the company only supports the customers in their undertakings and benefits from their creativity. The customer benefits from the potential to realize entrepreneurial ideas without having to provide the required infrastructure. Revenue is then generated as part of the actual sales.
Examples: Iconic Cases
How they do it: Pepsi MAX, the low-calorie, sugar-free cola brand, leveraged user generated content to craft a new brand image. The company created a campaign urging customers to share reasons they prefer Pepsi MAX to Coke Zero, asking customers to share pictures on Instagram and other social networks, as well as a mini-site that was specific to the promotion. The best entries were eligible for numerous prizes, including a year’s supply of free Pepsi MAX. Unsurprisingly, the campaign turned out to be very popular.
Learn more about Pepsi →
How they do it: Cewe’s value proposition is that the user can individualize its products as wanted. ´Cewe just provides the infrastructure, tools and blank materials to do so.
Learn more about CEWE Color →
How they do it: Wikipedia, a free encyclopedia based on a model of openly editable content is one of the most popular websites. All its content is created by its users. Time magazine stated that the open-door policy of allowing anyone to edit had made Wikipedia the biggest and possibly the best encyclopedia in the world and it was testament to the vision of Jimmy Wales, Wikipedia’s Founder.
Learn more about Wikipedia →
How they do it: YouTube’s platform enables creators and brands to upload their videos. In 2018, a total 300 hours of video were uploaded to YouTube every minute.
Learn more about YouTube →
How they do it: Frequently, McDonald’s organizes contests where customers are able to design their own burger. This is done via an online tool on the McDonald’s website. In a next step all visitors can vote for their favorite creation, and the most popular creation actually gets produced and sold in the restaurants. This enables them to connect with their customers and test burgers for their restaurants.
Learn more about McDonald's →
Below, the top industries for the pattern "User Designed" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Top Industries
12% of firms using pattern
6% of firms using pattern
6% of firms using pattern
All Industries
Below, the pattern "User Designed" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
3 pattern co-occurrences
3 pattern co-occurrences
3 pattern co-occurrences