How they do it: YouTube’s platform enables creators and brands to upload their videos. In 2018, a total 300 hours of video were uploaded to YouTube every minute.
Learn more about YouTube →
How they do it: The AppStore is open to all independent users and developers, meaning every private or commercial developer can publish its own app to the store. After certification and approval from Apple, all other users can then access the apps.
Learn more about Apple iPhone/AppStore →
How they do it: Using the Lego Digital Designer (LDD) people could design their own 3-D virtual model, and submit it for purchase using the shop-at-home division. Factory was also designed to enable users to view and purchase other users custom creations, you could add or remove bricks from creations at will, and then purchase for yourself. Factory sets arrived in custom packaging that showed a users model and name, and included all of the LEGO elements needed to build the virtual design in physical form.
Learn more about Lego Factory →
How they do it: Wikipedia, a free encyclopedia based on a model of openly editable content is one of the most popular websites. All its content is created by its users. Time magazine stated that the open-door policy of allowing anyone to edit had made Wikipedia the biggest and possibly the best encyclopedia in the world and it was testament to the vision of Jimmy Wales, Wikipedia’s Founder.
Learn more about Wikipedia →
How they do it: Next to its standard collections Nike started a program called ”Nike ID”. This allows customers to individualize their products such as shoes and shirts. Individualization can include choice of colors or sticking a personal message.
Learn more about Nike →