User Designed 54#
Within user manufacturing, a customer is both the manufacturer and the consumer. As an example, an online platform provides the customer with the necessary support in order to design and merchandise the product, e.g., product design software, manufacturing services, or an online shop to sell the product. Thus, the company only supports the customers in their undertakings and benefits from their creativity. The customer benefits from the potential to realize entrepreneurial ideas without having to provide the required infrastructure. Revenue is then generated as part of the actual sales.
Examples: Iconic Cases
How they do it: The Amazon Kindle shop is not only a service for its Kindle customers but also offering the infrastructure for publishers, authors and other right-owners to sell their (digital) content to a broad audience.
Learn more about Amazon Kindle →
How they do it: YouTube’s platform enables creators and brands to upload their videos. In 2018, a total 300 hours of video were uploaded to YouTube every minute.
Learn more about YouTube →
How they do it: Pepsi MAX, the low-calorie, sugar-free cola brand, leveraged user generated content to craft a new brand image. The company created a campaign urging customers to share reasons they prefer Pepsi MAX to Coke Zero, asking customers to share pictures on Instagram and other social networks, as well as a mini-site that was specific to the promotion. The best entries were eligible for numerous prizes, including a year’s supply of free Pepsi MAX. Unsurprisingly, the campaign turned out to be very popular.
Learn more about Pepsi →
How they do it: The AppStore is open to all independent users and developers, meaning every private or commercial developer can publish its own app to the store. After certification and approval from Apple, all other users can then access the apps.
Learn more about Apple iPhone/AppStore →
How they do it: Using the Lego Digital Designer (LDD) people could design their own 3-D virtual model, and submit it for purchase using the shop-at-home division. Factory was also designed to enable users to view and purchase other users custom creations, you could add or remove bricks from creations at will, and then purchase for yourself. Factory sets arrived in custom packaging that showed a users model and name, and included all of the LEGO elements needed to build the virtual design in physical form.
Learn more about Lego Factory →
Below, the top industries for the pattern "User Designed" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Top Industries
12% of firms using pattern
6% of firms using pattern
6% of firms using pattern
All Industries
Below, the pattern "User Designed" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
3 pattern co-occurrences
3 pattern co-occurrences
3 pattern co-occurrences