How they do it: YouTube’s platform enables creators and brands to upload their videos. In 2018, a total 300 hours of video were uploaded to YouTube every minute.
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How they do it: Next to its standard collections Nike started a program called ”Nike ID”. This allows customers to individualize their products such as shoes and shirts. Individualization can include choice of colors or sticking a personal message.
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How they do it: The Amazon Kindle shop is not only a service for its Kindle customers but also offering the infrastructure for publishers, authors and other right-owners to sell their (digital) content to a broad audience.
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How they do it: Frequently, McDonald’s organizes contests where customers are able to design their own burger. This is done via an online tool on the McDonald’s website. In a next step all visitors can vote for their favorite creation, and the most popular creation actually gets produced and sold in the restaurants. This enables them to connect with their customers and test burgers for their restaurants.
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How they do it: Wikipedia, a free encyclopedia based on a model of openly editable content is one of the most popular websites. All its content is created by its users. Time magazine stated that the open-door policy of allowing anyone to edit had made Wikipedia the biggest and possibly the best encyclopedia in the world and it was testament to the vision of Jimmy Wales, Wikipedia’s Founder.
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