This model is based on a cooperation that specializes in mediating between individuals belonging to an homogeneous group. It is often abbreviated as P2P. The company offers a meeting point, i.e., an online database and communication service that connects these individuals (these could include offering personal objects for rent, providing certain products or services, or the sharing of information and experiences).
How they do it: eBay is a pioneer of the P2P-marketplace. Among peers, sellers can list their products for a small fee or for free, while buyers can discover product listings, and bid on or purchase products. eBay facilitates discovery and payments via its platform.
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How they do it: Napster’s initial offering was to allow users to exchange MP3 files with each other. This was revolutionary as this wasn’t possible with older music formats such as CDs. By allowing users to share their music, they were able to access a greater library of music than they previously owned. It’s ueasy to use software design made it popular.
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How they do it: SlideShare offers a peer-to-peer platform where users can upload their presentations and provide feedback.
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How they do it: On Twitter, the content is exchanged between peers. Users can participate in discussion with other members of the platform and share information.
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How they do it: Craigslist doesn’t create any content for its customers but is based on a pure peer-to-peer model. Peers can be both companies as well as private individuals.
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Below, the top industries for the pattern "Peer-to-peer" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Below, the pattern "Peer-to-peer" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
