Traditional products or services are delivered through online channels only, thus removing costs associated with running a physical branch infrastructure. Customers benefit from higher availability and convenience, while the company is able to integrate its sales and distribution with other internal processes.
How they do it: Flyeralarm started out selling exclusively online, collecting orders in a standardized way. This allowed them to grow without big infrastructure investments into stores and in-person sales associates.
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How they do it: In 2018, 23 after its founding, eBay still ranks as one of the top 5 e-commerce websites worldwide. Sellers are able to list their products for a small fee or even for free, while buyers can discover product listings, and bid on or purchase products. eBay facilitates discovery and payments via its platform.
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How they do it: In addition to its brand stores and selling through retailers, Lego maintains an online store. The online store does not only have the classic products but also exclusive product lines as well as the possibility to purchase individual ”hard-to-find” parts.
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How they do it: The Swiss Federal Railways (SBB) are pioneers in e-commerce selling of railway fares via the website or their mobile app. SBB has been pushing their program for new digital offers (SBB Digital) and promoting new digital service ideas for their customers.
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How they do it: Nike’s online store has the latest collections and lets the customers order directly from and to their home. In addition, customers can customize their Nike products online.
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Below, the top industries for the pattern "E-commerce" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Below, the pattern "E-commerce" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
