A layer player is a specialized company limited to the provision of one value-adding step for different value chains. This step is typically offered within a variety of independent markets and industries. The company benefits from economies of scale and often produces more efficiently. Further, the established special expertise can result in a higher quality process.
How they do it: The International FAIRTRADE Certification Mark is an independent certification mark used in over 50 countries. It appears on products as an independent guarantee that a product has been produced according to Fairtrade political standards, and is owned and protected by Fairtrade International (FLO), on behalf of its 25-member and associate member Fairtrade producer networks and labelling initiatives (e.g. Max Havelaar).
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How they do it: AWS focuses on bringing customers various technological solutions in the area of cloud computing. It solely focuses on providing the capacity and applications to support its customers. Customers come from all kinds of industries and business sizes.
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How they do it: Cewe specializes in printing their customers pictures and designs on various materials for various purposes.
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How they do it: Foxconn acts as component supplier to many OEMs. Here it focuses on mass production of specific parts used in electronic products. Through the focus on specific components it can achieve massive economies of scale making overall production cheaper.
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How they do it: Payback specializes on giving its business customers a multi-brand loyalty program. The participating business come from a wide range of industries such as electronics, media and FMCG.
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