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Make More Of It 29#

Know-how and other available assets existing in the company are not only used to build own products, but also offered to other companies. Slack resources, therefore, can be used to create additional revenue besides those generated directly from the core value proposition of the company.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: Amazon with its vast investments in servers, originating from their main property, the e-commerce platform Amazon.com, makes these resources available to third parties. Customers from over 190 countries use Amazon Web Services for cloud computing and related services.
Learn more about Amazon Web Services →

How they do it: At BASF, production plants are intricately connected through BASF’s Verbund (network) sites so that raw materials can be used efficiently and by-products from one stage integrated seamlessly into another stage. BASF frequently works with subsidiaries and occasionally also with external partners at its Verbund sites. They become natural customers for its by-products, thereby generating additional revenues for BASF.
Learn more about BASF →



Apply this pattern to your own business and create your next innovative business model!