Revenue sharing refers to firms’ practice of sharing revenues with their stakeholders, such as complementors or even rivals. Thus, in this business model, advantageous properties are merged to create symbiotic effects in which additional profits are shared with partners participating in the extended value creation. One party is able to obtain a share of revenue from another that benefits from increased value for its customer base.
How they do it: Google’s AdSense product enables publishers to serve automatic text, image, video or interactive media ads on its website. These are targeted specifically to the website’s audience (e.g. location and demografic). Content publishers can earn revenue on a per-click or per-impression basis.
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How they do it: All 3rd party apps that make revenue with the iPhone users have to give a specific cut to Apple. This applies for AppStore purchases as well as in-app purchases.
Learn more about Apple iPhone/AppStore →
How they do it: Groupon’s core offering is a website connecting customers with businesses offering a service at a discount (coupon). Groupon takes a fee from each transaction / coupon sold over their website after a minimum treshhold of sales is reached. The 3rd party business can profit from more customers and shares part of that revenue with Groupon.
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How they do it: Amazon offers royalty options for publishers, authors, or other rights holders who want to sell their e-book or other content in the Kindle store. In this model both the rights owner as well as Amazon get parts of the revenue from a sale.
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How they do it: The revenue from iTunes purchases goes partly to Apple and partly to the rights-owner.
Learn more about Apple iPod/iTunes →
Below, the top industries for the pattern "Revenue Sharing" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Below, the pattern "Revenue Sharing" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
