Within user manufacturing, a customer is both the manufacturer and the consumer. As an example, an online platform provides the customer with the necessary support in order to design and merchandise the product, e.g., product design software, manufacturing services, or an online shop to sell the product. Thus, the company only supports the customers in their undertakings and benefits from their creativity. The customer benefits from the potential to realize entrepreneurial ideas without having to provide the required infrastructure. Revenue is then generated as part of the actual sales.
How they do it: Next to its standard collections Nike started a program called ”Nike ID”. This allows customers to individualize their products such as shoes and shirts. Individualization can include choice of colors or sticking a personal message.
Learn more about Nike →
How they do it: The Amazon Kindle shop is not only a service for its Kindle customers but also offering the infrastructure for publishers, authors and other right-owners to sell their (digital) content to a broad audience.
Learn more about Amazon Kindle →
How they do it: The AppStore is open to all independent users and developers, meaning every private or commercial developer can publish its own app to the store. After certification and approval from Apple, all other users can then access the apps.
Learn more about Apple iPhone/AppStore →
How they do it: Using the Lego Digital Designer (LDD) people could design their own 3-D virtual model, and submit it for purchase using the shop-at-home division. Factory was also designed to enable users to view and purchase other users custom creations, you could add or remove bricks from creations at will, and then purchase for yourself. Factory sets arrived in custom packaging that showed a users model and name, and included all of the LEGO elements needed to build the virtual design in physical form.
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How they do it: YouTube’s platform enables creators and brands to upload their videos. In 2018, a total 300 hours of video were uploaded to YouTube every minute.
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Below, the top industries for the pattern "User Designed" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Below, the pattern "User Designed" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
