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E-commerce 13#

Traditional products or services are delivered through online channels only, thus removing costs associated with running a physical branch infrastructure. Customers benefit from higher availability and convenience, while the company is able to integrate its sales and distribution with other internal processes.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: In 2017, the home improvement retailer generated about $6 billion via its E-Commerce store. It developed its successful online platform in-house.
Learn more about The Home Depot →

How they do it: CDnow, Inc. operated an online shopping website that sold compact discs and music-related products. For instance, customers could order music CD’s via their E-Commerce store, which were then delivered via mail.
Learn more about CDnow →

How they do it: Flyeralarm started out selling exclusively online, collecting orders in a standardized way. This allowed them to grow without big infrastructure investments into stores and in-person sales associates.
Learn more about Flyeralarm →

How they do it: The Lego Digital Designer software enabled every user to desing their individually customized Lego set from their home. Although the software itself was free, it was possible to buy the set over the online store on shop.LEGO.com, with the piece quantity determining the price.
Learn more about Lego Factory →

How they do it: Swatch sells directly via their website, Swatch.com, and in its retail stores.
Learn more about Swatch →



Apply this pattern to your own business and create your next innovative business model!