This model is based on a cooperation that specializes in mediating between individuals belonging to an homogeneous group. It is often abbreviated as P2P. The company offers a meeting point, i.e., an online database and communication service that connects these individuals (these could include offering personal objects for rent, providing certain products or services, or the sharing of information and experiences).
How they do it: Although Paypal’s main offering is towards small businesses and merchants it also allows individual consumers to do peer-to-peer transactions from one Paypal account to another. This brings more customers to the platform in the first place and also allows Paypal to increase its transaction volume and account volume on the platform.
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How they do it: SlideShare offers a peer-to-peer platform where users can upload their presentations and provide feedback.
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How they do it: LinkedIn administrates and maintains the platform which allows individual users and businesses to connect to each other. Their service is to provide the infrastructure, which in return gives them the access and right to analyze and use the data for marketing and other purposes.
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How they do it: The Airbnb platform connects hosts and travelers for accomodations and experiences. Airbnb is not responsible for providing the content or service but maintaining the platform and creating a surrounding which makes P2P transactions as easy and safe as possible.
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How they do it: On Twitter, the content is exchanged between peers. Users can participate in discussion with other members of the platform and share information.
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Below, the top industries for the pattern "Peer-to-peer" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Below, the pattern "Peer-to-peer" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
