An integrator is in command of the bulk of the steps in a value-adding process. The control of all resources and capabilities in terms of value creation lies with the company. Efficiency gains, economies of scope, and lower dependencies from suppliers result in a decrease in costs and can increase the stability of value creation.
How they do it: JCDecaux provides advertisers with the possibility to show their ads and organizes the infrastucture to present the ads on such as billboards and street furniture. However the manufacturing and design of the infrastructure is performed by 3rd party partners.
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How they do it: Automakers such as Ford are a typical example of integrators, as they control the whole product process from engineering and manufacturing to marketing and sales but ultimately source a lot of the parts from suppliers. They have strong partnerships with different suppliers and worked collaboratively on developing the individual parts for each model. This allows the suppliers to focus on specific applications of their part and build expertise whereas the OEM can focus on assembly and marketing.
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How they do it: Aravind pioneered an outreach program wherein a team of professionals reach out to remote villages to conduct eye camps sponsored by community based organizations. Patients requiring further care or surgery are taken back to the hospital and treated for free.
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How they do it: Netflix’s core offering is providing the infrastructure and user interface for customers to watch content on the platform. The content in form of movies, shows etc. is usually not produced by Netflix (although they started producing their own shows and movies as well). As such Netflix can focus on the technical site of their platform as well as on user acquisition and license content from rights owners.
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How they do it: Carnegie steel controlled not only the mills where the steel was made, but also the mines where the iron ore was extracted, the coal mines that supplied the coal, the ships that transported the iron ore and the railroads that transported the coal to the factory, the coke ovens where the coal was cooked, etc.
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Below, the top industries for the pattern "Integrator" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Below, the pattern "Integrator" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
