Efforts are focused on developing intellectual property that can be licensed to other manufacturers. This model, therefore, relies not on the realization and utilization of knowledge in the form of products, but attempts to transform these intangible goods into money. This allows a company to focus on research and development. It also allows the provision of knowledge, which would otherwise be left unused and potentially be valuable to third parties.
How they do it: Max Havelaar’s fair trade license shows consumers that the products with the Max Havelaar logo have been approved by the foundation and its partner members. Producers can apply with the foundation to become a licensee by filing an application and adhering to standards set forth in a licensing agreement. In addition they pay a license fee to the foundation and admit to regular audit processes.
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How they do it: BASF licenses certain patent portfolios to partners, e.g. in the area of battery technology.
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How they do it: Brilliance licensed production rights from German manufacturer BMW producing its cars in China for the Chinese market.
Learn more about Brilliance China Auto →
How they do it: As IBM is the business with most patents generated per year in the US, it provides customers to license some of its IP. This includes not only the licensing of the patent but also access to IBM’s team of researchers, scientists and developers and further infrastructure to generate revenues with the IP.
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How they do it: Harley Davidson generates a large portion of its revenue with merchandise carrying the Harley Davidson brand. To avoid a negative impact on their brand the company has a distinctive licensing strategy and only accepts products that are in line with their own goals and guidelines for the Harley Davidson brand.
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Below, the top industries for the pattern "License" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Below, the pattern "License" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
