This pattern relies on the ability to turn existing products or services into digital variants, and thus offer advantages over tangible products, e.g., easier and faster distribution. Ideally, the digitization of a product or service is realized without harnessing the value proposition which is offered to the customer. In other words: efficiency and multiplication by means of digitization does not reduce the perceived customer value.
How they do it: Payback’s multi-brand loyalty and couponing program is a digital loyalty program. Customers can access coupons and rewards online from their computer or smartphone.
Learn more about Payback →
How they do it: CDNow, a pioneering Internet retailer of CDs, started exploring streaming services initiatives after being acquired by Bertelsmann Group in 2000. After being acquired by Amazon two years later, it was absorbed into Amazon.com.
Learn more about CDnow →
How they do it: With the iPod and the iTunes store, Apple digitized the music industry. Apple enabled users to download a greater choice of music than any physical store can have, anywhere and anytime. Having the music in electronic format eliminated cost of one additional copy of a song completely.
Learn more about Apple iPod/iTunes →
How they do it: Airbnb has put the traditional model of peer to peer hosting on an online platform. They managed to add mechanisms which increase the market place’s participants trust despite barriers such as geographic distance or language barriers, making it safe to rent out and book accomodations from and to strangers.
Learn more about Airbnb →
How they do it: Brainpool founded an online comedy video on-demand-platfrom called ”MySpass” solely distributing its content online financed through advertising. The content is partly content from TV made available online or exclusive additional content.
Learn more about Brainpool →
Below, the top industries for the pattern "Digitization" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Below, the pattern "Digitization" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
