The customer pays a regular fee, typically on a monthly or an annual basis, in order to gain access to a product or service. While customers mostly benefit from lower usage costs and general service availability, the company generates a more steady income stream.
How they do it: Users gain access to all songs on Spotify’s platform for a flatrate, monthly fee of approximately $10 per month. This enables users to access the vast library at any time and without any limits.
Learn more about Spotify →
How they do it: Dollar Shave Club sells subscriptions for their razorblades. Through this, the product is characterized as a consumable and offers the customer a simplification as he doesn’t have to reorder the product every time he needs it.
Learn more about Dollar Shave Club →
How they do it: Today Napster operates as a music streaming service, allowing users to listen to an unlimited amount of music online for a monthly subscription.
Learn more about Napster →
How they do it: Although general use of LinkedIn is provided for free, the company offers several subscription options which give a user more functionality. These are e.g. targeted on generating sales prospects or recruiting. Subscriptions are typically annually or monthly.
Learn more about LinkedIn →
How they do it: Customers who don’t want to participate in the cooperative. As a member one has access to all Mobility cars and scooters and can profit from additional benefits such as discounts for car rentals or hotels.
Learn more about Mobility Carsharing →
Below, the top industries for the pattern "Subscription" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Below, the pattern "Subscription" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
