In this model, services or products from a formerly excluded industry are added to the offerings, thus leveraging existing key skills and resources. In retail especially, companies can easily provide additional products and offerings that are not linked to the main industry on which they were previously focused. Thus, additional revenue can be generated with relatively few changes to the existing infrastructure and assets, since more potential customer needs are met.
How they do it: In a Starbucks, customers may find a selection of conventional food and beverage options (e.g. coffee, pastries). Starbucks cross-sells a host of other products via its stores: For instance, coffee mugs or other merchandise.
Learn more about Starbucks →
How they do it: After starting with offering a marketplace for accomodations, Airbnb added the experience and restaurants category to their website, allowing customers to book experiences such as sightseeing tours, cooking classes, and various cultural activities right through the Airbnb website and get recommendations for activities close to their booked accomodation.
Learn more about Airbnb →
How they do it: Cewe offers all kinds of photo products. These range from photo books and calendars to gifts and phone cases.
Learn more about CEWE Color →
How they do it: After starting with razors and razorblades, Dollar Shave Club now offers all kinds of products from adjacent product categories such as grooming cosmetics.
Learn more about Dollar Shave Club →
How they do it: Royal Dutch Shell gas stations began selling items unrelated to petrol already in the 1930s. For instance, food and beverages, magazines, household goods etc. This leveraged the network of existing infrastructure to cross-sell a wide array of various products to the same customer base.
Learn more about Shell →
Below, the top industries for the pattern "Cross Selling" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Below, the pattern "Cross Selling" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
