Traditional products or services are delivered through online channels only, thus removing costs associated with running a physical branch infrastructure. Customers benefit from higher availability and convenience, while the company is able to integrate its sales and distribution with other internal processes.
How they do it: Google sells all its products in its online store. This comprises product categories such as phones, home & entertainment, laptops, VR, and accesoires.
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How they do it: Next to its physical stores, the company offers a holistic variety of its products in its online store allowing customers to directly order from and to their homes. As the offering in its physical stores and its online store is the same, customers can also use the online store to shop products in sizes that are sold out in the physical store.
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How they do it: Dollar Shave Club is only availabe online through its website, eliminating the need for physical stores, in-person sales staff and paying vendor margins.
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How they do it: Freitag’s online store allows the company to present a wider range of products, which go beyond the offering in the physical stores. In addition, the website provides more information about the manufacturing and sourcing process of the company’s products. This allows them to add a wider customer experience to their products and subsequently also a higher price.
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How they do it: Amazon’s online store lets customers order all products directly to their home. By eliminating physical stores, Amazon can optimize their supply chain for home shipping and save both expensive retail space as well as in-person sales personnel.
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Below, the top industries for the pattern "E-commerce" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Below, the pattern "E-commerce" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
