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Layer Player 24#

A layer player is a specialized company limited to the provision of one value-adding step for different value chains. This step is typically offered within a variety of independent markets and industries. The company benefits from economies of scale and often produces more efficiently. Further, the established special expertise can result in a higher quality process.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: Paypal’s offering to its customers is to provide a solution for the payment process. This solution is available to both private customers for peer-to-peer transactions as well as all kinds of merchants who can integrate Paypal as a payment solution to their online shop.
Learn more about PayPal →

How they do it: Cewe specializes in printing their customers pictures and designs on various materials for various purposes.
Learn more about CEWE Color →

How they do it: Mozilla provides software to browse website and organize communication. However the company only focuses on these services and does not engage in hardware nor content creation but only provides the infrastructure.
Learn more about Mozilla →

How they do it: Especially in the area of personal computers, Microsoft is known as software provider. It’s core competency is to provide the operating system and compatible software such as the Microsoft Office package. However, in most of the cases, the company is not involved in the design and manufacturing of the hardware its software is running on.
Learn more about Microsoft →

How they do it: Deutsche Post mainly specializes in all steps of the logistics process but no additional services beyond.
Learn more about Deutsche Post →



Apply this pattern to your own business and create your next innovative business model!