The customer pays a regular fee, typically on a monthly or an annual basis, in order to gain access to a product or service. While customers mostly benefit from lower usage costs and general service availability, the company generates a more steady income stream.
How they do it: With its subscription service ”Amazon Prime” Amazon offers free and faster shipping for certain products as well as access to exclusive media content offered on its affiliated platforms (such as audio books on Audible.com).
Learn more about Amazon Store →
How they do it: Although general use of LinkedIn is provided for free, the company offers several subscription options which give a user more functionality. These are e.g. targeted on generating sales prospects or recruiting. Subscriptions are typically annually or monthly.
Learn more about LinkedIn →
How they do it: Hilti’s ”Fleet Management” allows customers to subscribe to a fixed-term contract with monthly payments to get a defined amount of its latest tools. This contract includes the exchange of tools for the newest models as well as service and maitenance. The customer avoids a upfront investment and has an easy way to budget the tool costs going forward.
Learn more about Hilti →
How they do it: Customers who don’t want to participate in the cooperative. As a member one has access to all Mobility cars and scooters and can profit from additional benefits such as discounts for car rentals or hotels.
Learn more about Mobility Carsharing →
How they do it: Next to their ”pay-what-you-want” model, Humble Bundle introduced a monthly subscription service, through which subscribers would receive a curated set of games at the start of each month. Part of the subscription fees would go to charity.
Learn more about Humble Bundle →
Below, the top industries for the pattern "Subscription" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Below, the pattern "Subscription" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
