Within this model, the availability of a product or service is guaranteed, resulting in almost zero downtime. The customer can use the offering as required, which minimizes losses resulting from downtime. The company uses expertise and economies of scale to lower operation costs and achieve these availability levels.
How they do it: Netflix’s offering is available 24/7 due to its digital nature, allowing it to scale its userbase rapidly.
Learn more about Netflix →
How they do it: Google’s value proposition of search engine advertising is available 24/7 from anywhere in the world. Opposed to traditional advertising, Google’s advertising solutions allow customers to target their customers independent of their location and time, hence has the ability to reach a customer 24/7 as well.
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How they do it: With Salesforce Trust, Salesforce provides a dedicated platform where customers and third parties can assess the status of Salesforce’s servers and check its security. Salesforce Platform has a proven 99.9+ percent uptime record for years. To ensure maximum uptime and continuous availability, Salesforce Platform provides redundant data protection and the most advanced facilities protection available, along with a complete data recovery plan.
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How they do it: Dropbox file hosting service is available 24/7, allowing customers to access their files anytime and from anywhere.
Learn more about Dropbox →
How they do it: McFit’s fitness centers are all open 24/7 allowing its customers to work out every day and time of the week. By having a completely self-serviced offering, the personnel needed to guarantee the around-the-clock opening hours is minimal.
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Below, the top industries for the pattern "Guaranteed Availability" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Below, the pattern "Guaranteed Availability" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
