This pattern relies on the ability to turn existing products or services into digital variants, and thus offer advantages over tangible products, e.g., easier and faster distribution. Ideally, the digitization of a product or service is realized without harnessing the value proposition which is offered to the customer. In other words: efficiency and multiplication by means of digitization does not reduce the perceived customer value.
How they do it: Cewe digitized the process of creating and ordering individualized products, utilizing your own fotos. Through their website, customers can create their products remotely at anytime and have them shipped to their home.
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How they do it: To combine their no frills business model with courses such as yoga or spinning, McFit introduced virtual fitness courses. These are pre-recorded videos of personal instructors which are displayed on a large screen. The courses are available 24/7 and can be used flexibly by the members.
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How they do it: LinkedIn brought the possibility to network and search for relevant industry contacts to the internet. Through the LinkedIn network, users can communicate with potential business partners and identify new leads for collaborations, sales and recruiting. This allows reaching-out beyond your immediate physical reach or relying on trade fairs to meet potential new business partners.
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How they do it: Brainpool founded an online comedy video on-demand-platfrom called ”MySpass” solely distributing its content online financed through advertising. The content is partly content from TV made available online or exclusive additional content.
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How they do it: Payback’s multi-brand loyalty and couponing program is a digital loyalty program. Customers can access coupons and rewards online from their computer or smartphone.
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Below, the top industries for the pattern "Digitization" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Below, the pattern "Digitization" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
