A product, project or entire start-up is financed by a crowd of investors who wish to support the underlying idea, typically via the Internet. If the critical mass is achieved, the idea will be realized and investors receive special benefits, usually proportionate to the amount of money they provided.
How they do it: Pebble is a smartwatch developed by Pebble Technology Corporation. Funding was conducted through a Kickstarter campaign running from April 2012, through May 2012, which raised $10.3 million; at the time, it was the most funded project in Kickstarter history. Pebble began shipping watches to Kickstarter backers in January 2013.
Learn more about Pebble Technology →
How they do it: Brainpool successfully crowdfunded the production of the movie ”Stromberg”. Each crowdfunding investor participated and made a return from the movie’s proceeds.
Learn more about Brainpool →
Below, the top industries for the pattern "Crowdfunding" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 2 firms using this pattern.
Below, the pattern "Crowdfunding" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
