How they do it: Aldi combines the selling of groceries with weekly changing non-food offers. The attractive non-food offers attract a lot of customers to their store including those who might wouldn’t shop their otherwise.
Learn more about Aldi →
How they do it: American Airlines core revenue comes from selling plane tickets but it uses cross-selling tactics to increase their revenue per seat. Examples for these are e.g. in-flight shopping, offer of ancilliary travel service such as rental cars or hotels.
Learn more about American Airlines →
How they do it: Although IKEA’s core offering is cheaply priced furniture its physical stores offer a lot of other products related to home and living. In addition, IKEA stores usually have both a restaurant as well as a supermarket with Northern European products.
Learn more about IKEA →
How they do it: In its stores, Tchibo offers customers not only coffee-related products, but other products and services, ranging from consumer goods to household appliances and travel insurance. Thereby, additional revenues are generated with few changes to the infrastructure.
Learn more about Tchibo →
How they do it: Flyeralarm starting with flyers, added various other products to its portfolio, all having in common to be able to be individualized with a company’s brand / name.
Learn more about Flyeralarm →