How they do it: After starting with razors and razorblades, Dollar Shave Club now offers all kinds of products from adjacent product categories such as grooming cosmetics.
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How they do it: American Airlines core revenue comes from selling plane tickets but it uses cross-selling tactics to increase their revenue per seat. Examples for these are e.g. in-flight shopping, offer of ancilliary travel service such as rental cars or hotels.
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How they do it: In a Starbucks, customers may find a selection of conventional food and beverage options (e.g. coffee, pastries). Starbucks cross-sells a host of other products via its stores: For instance, coffee mugs or other merchandise.
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How they do it: Cewe offers all kinds of photo products. These range from photo books and calendars to gifts and phone cases.
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How they do it: Although IKEA’s core offering is cheaply priced furniture its physical stores offer a lot of other products related to home and living. In addition, IKEA stores usually have both a restaurant as well as a supermarket with Northern European products.
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