How they do it: In a Starbucks, customers may find a selection of conventional food and beverage options (e.g. coffee, pastries). Starbucks cross-sells a host of other products via its stores: For instance, coffee mugs or other merchandise.
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How they do it: Aldi combines the selling of groceries with weekly changing non-food offers. The attractive non-food offers attract a lot of customers to their store including those who might wouldn’t shop their otherwise.
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How they do it: After starting with offering a marketplace for accomodations, Airbnb added the experience and restaurants category to their website, allowing customers to book experiences such as sightseeing tours, cooking classes, and various cultural activities right through the Airbnb website and get recommendations for activities close to their booked accomodation.
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How they do it: Cewe offers all kinds of photo products. These range from photo books and calendars to gifts and phone cases.
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How they do it: American Airlines core revenue comes from selling plane tickets but it uses cross-selling tactics to increase their revenue per seat. Examples for these are e.g. in-flight shopping, offer of ancilliary travel service such as rental cars or hotels.
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